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A local bank of Japan enters into a tourism business to revitalize local economy

Fukui Prefecture-based Fukui Bank launched a 100% subsidiary ‘Fukui Hito Mono Design’ to revitalize local economy through a tourism business and merchandising of local products, taking advantage of its business network. The new company will start  the businesses in earnest in October 2022 after acquiring necessary licenses. 

The bank has drawn up a midterm business plan to maximize the synergy effects in the group. The new company, as one of the action plans, is optimizing opportunities of extension of Hokuriku Shinkansen to Fukui in the spring 2024 and completion of Chubu-Jukan Highway in 2026.