JTB has launched a social gift service ‘JTB Koto Collection,’ on which a user give travel and local experience plans as gifts on SNS or e-mail. JTB said that ‘casual gift’ among friends or families and ‘marketing gift’ by companies are more preferred in the gift market than before.

It is a one-stop service online from search to delivery, offering 11 sorts of travel and local experiences from 3,300 JPY to 330,000 JPY. JTB expects that the new service can be extended to a corporate benefit program.