Digital

Japanese luxury accommodation OTA launches its original SNS to create a user community

Japanese luxury accommodation OTA launches its original SNS to create a user community

ikyu.com, a luxury accommodation OTA of Japan, launched its original SNS ‘YADOLINK' to create a user community, giving them functions to find high quality stay experiences through posted photos.
Virtual tourism tour combined with live e-commerce for Kagoshima was broadcasted to Chinese high-end consumers

Virtual tourism tour combined with live e-commerce for Kagoshima was broadcasted to Chinese high-end consumers

Kouraku Japan, a marketing company for Chinese high-end consumers, broadcasted a virtual tourism tour combined with live e-commerce for Kagoshima Prefecture on Alibaba Group’s ‘Fliggy,’
Telecom Square begins offering a contactless Wi-Fi router rental service in Japan’s major international airports

Telecom Square begins offering a contactless Wi-Fi router rental service in Japan’s major international airports

Telecom Square began offering ‘WiFiBox,’ a an automatic and contactless Wi-Fi router rental service in major airports, such as Narita and Haneda, and The rental price is very competitive at 300 JPY a day or more.
A subscription service for leisure facilities is marketed at 1,980 JPY a month

A subscription service for leisure facilities is marketed at 1,980 JPY a month

‘Regya Pass! (Leisure Pass in English),’ a subscription service for leisure facilities, will be available for amusement parks, theme-parks, aquariums, zoos, museums, onsen or even camping.
ANA Group’s Metaverse platform firm raises 4.5 billion JPY from nine finance organizations

ANA Group’s Metaverse platform firm raises 4.5 billion JPY from nine finance organizations

ANA NEO, a virtual travel platform development company of ANA Group, has raised 4.5 billion JPY in total to develop a Metaverse travel ‘SKY WHALE.'
Booking.com gives up demanding the lowest prices to accommodation partners, according to a request from Fair Trade Commission of Japan

Booking.com gives up demanding the lowest prices to accommodation partners, according to a request from Fair Trade Commission of Japan

Fair Trade Commission of Japan accepted an improvement plan, which is a corporate plan to exclude suspicious violation of Anti-Monopoly Act, from Booking.com B.V. on March 16.
Metaverse space of Kyoto City opens in a virtual space Shibuya to deliver tradition and tourism attractions

Metaverse space of Kyoto City opens in a virtual space Shibuya to deliver tradition and tourism attractions

Dai Nippon Printing (DNP) opened Metaverse space ‘Kyoto PlLUS X’ in virtual space ‘Shibuya Miyashita Park Powered by PARALLEL SITE’ to deliver and experience tradition and tourism attractions virtually.
Ads on digital signages are networked in six airports in Japan, helping them acquire consumer data through AI-cameras

Ads on digital signages are networked in six airports in Japan, helping them acquire consumer data through AI-cameras

ANA Trading has established a network of digital signage advertisement or digital out of home (DOOH) in six domestic airports to operate ‘TRAVEL MEDIA Airport Dynamic Ad Vision,’ the next generation advertising service.
OYO Japan changes its corporate and brand names. What is a reason and its new strategy?

OYO Japan changes its corporate and brand names. What is a reason and its new strategy?

OYO Japan will change its corporate and brand names to ‘Tabist,’ including ‘OYO Ryokan,’ on April 1 2022. Ryota Tanozaki, OYO Japan President, explained the reasons and its new strategy for Japan market.
Oricon, an entertainment data provider in Japan, enters a vacation rental market in Asia

Oricon, an entertainment data provider in Japan, enters a vacation rental market in Asia

Oricon, an entertainment data provider in Japan, enters a vacation rental market by signing a capital tie-up agreement with ‘StayList,’ a vacation rental meta-search, especially focusing on Asia.
Nippon Travel Agency organizes a SDGs-themed metaverse event, offering chances for avatars to move in the virtual space

Nippon Travel Agency organizes a SDGs-themed metaverse event, offering chances for avatars to move in the virtual space

Nippon Travel Agency (NTA) will hold SDGs-themed metaverse event ‘GO!SDGs’ on March 25 2022 in cooperation with GAIA LINK. Applicants can freely move as avatars in the virtual space.
GenZ finds preferable merchandise on SNS much more frequently than before, but still prefers to street shopping

GenZ finds preferable merchandise on SNS much more frequently than before, but still prefers to street shopping

The survey results show a decrease in Generation Z who has good chances to buy their preferable merchandise in physical shops, as the ratio drops from 37.1% in 2019 to 18% in 2021, but the top place to purchase is still physical shops with the ratio of 53%.
‘Travelco’ is the most-satisfied meta-search in Japan for both air ticket and hotel, followed by ‘Google Travel’ as 2nd

‘Travelco’ is the most-satisfied meta-search in Japan for both air ticket and hotel, followed by ‘Google Travel’ as 2nd

‘Travelco’ is selected as the most-satisfied meta-search for both air ticket and hotel in Japan, followed by ‘Google Travel,' which is firstly among top five meta-searches.
Google talks about search data-based travel trends in APAC , revealing searches for ‘sustainability’ skyrocket in Japan

Google talks about search data-based travel trends in APAC , revealing searches for ‘sustainability’ skyrocket in Japan

Hermione Joye, Sector Lead, APAC Travel, Google, talked about search-based travel trends in 2022 in APAC. In Japan, search interests in 'sustainability' is skyrocketing. She also said that travel brands should take advantage of first party data.
Airbnb signs a Workcation agreement with Okinawa to help create relationship travelers and local experiences

Airbnb signs a Workcation agreement with Okinawa to help create relationship travelers and local experiences

Airbnb Japan signed a Workcation agreement with Cabinet Office Okinawa General Bureau to create connections between guests and hosts and local communities in Okinawa to increase relationship and co-education travelers.
Baseball stadium ‘Tokyo Dome’ introduces a face recognition system for admission and payment

Baseball stadium ‘Tokyo Dome’ introduces a face recognition system for admission and payment

Baseball stadium ‘Tokyo Dome,' a home of Yomiuri Giants, introduced the Panasonic’s face recognition system for admission and payment on ‘facethru’ platform provided by Tokyo Dome.
Metaverse ‘Virtual Osaka’ creates ‘New Cities’ to appeal Osaka toward EXPO 2025,  connecting ‘Virtual Shibuya’ in the warp zone

Metaverse ‘Virtual Osaka’ creates ‘New Cities’ to appeal Osaka toward EXPO 2025, connecting ‘Virtual Shibuya’ in the warp zone

Osaka Prefecture and Osaka City has started offering Metaverse ‘Virtual Osaka,' creating ‘New Cities’ virtually redesigned shopping streets and tourist spots in Osaka City, to appeal Osaka toward EXPO 2025 Osaka Kansai.
ANA begins serving Travel Ready pre-flight verification for international flights to U.S., Europe and China

ANA begins serving Travel Ready pre-flight verification for international flights to U.S., Europe and China

ANA has just begun receiving required COVID-19 certifications and other documents for its ANA Travel Ready service on 20 flights on 19 routes in total from Tokyo Haneda and Tokyo Narita to the U.S., Europe and China.
Sharing economy market scale of Japan reached record-high 2.4 trillion JPY in 2021 and may exceed 14 trillion JPY in 2030

Sharing economy market scale of Japan reached record-high 2.4 trillion JPY in 2021 and may exceed 14 trillion JPY in 2030

Sharing economy market scale of Japan reached record-high 2.4 trillion JPY in 2021 and is expected to exceed 14.3 trillion JPY in 2030 on the best scenario.
Mastercard and Wakayama Prefecture partner in tourism promotions and DX for smaller businesses

Mastercard and Wakayama Prefecture partner in tourism promotions and DX for smaller businesses

Mastercard and Wakayama Prefecture signed a five-years strategic partnership agreement for tourism promotions and DX, such as cashless or contactless payment system, for smaller businesses.