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Spending in Japan by international travelers in the second quarter of 2024 increased by 68.6% to 2,1 trillion yen compared to 2019. The highest average was seen in France with 417,536 yen per traveler.

According to ‘Leisure White Paper 2024 (preliminary),’ the performance rate of ‘domestic travel’ rose from 42.8% last year to 48.7%, which was still lower than 54.3% in 2019 before the pandemic. The performance rate of ‘overseas travel’ was just 5.3%.

53.6% of all want direct mails from contents holders in the tourism sector, and 39.1% in the sports and entertainment sector, according to NTTCom Online Marketing Solutions' survey on ‘D2C (Direct to Consumer) .

Japan Tourism Agency has estimated that an economic impact boosted by international skiers and snowboarders was about 64.3 billion yen in 2023, recognizing that ski and snowboard are key tourism activities to increase local spending and extend stay days in local areas.

Raffles Tokyo with 130 rooms will open on the 36th to 48th floors of the main and terminal of the renovated World Trade Center in 2028. This will be the first Raffles hotel in Japan.

‘Prefecture ranking in tourism attractions,’ revealed as one of the domestic travel survey by Jalan Research Center, that the most-satisfied prefecture in 2023 was Kagoshima, followed by Ehime and Ishikawa.

ANA will begin serving Haneda-Milan, Stockholm and Istanbul after December 2024, expanding its Europe network to 49 flights a week to nine cities in eight countries.

The number of Japanese outbound travelers was down 38.8% to 930,200 in June 2024 compared to the same month 2019, worse than 34.5% down in May 2024.

The number of international visitors to Japan in June 2024 reached record-high 3,135,600 on a single month basis, increasing by 8.9% compared to the same month of 2019. The total for the first half of 2024 was up 6.9% to record-high 17,777,200.

The Japanese government focuses on sending inbound tourists to local areas and avoiding over-tourism, forecasting record-high 35 million international visitors and also record-high travel spending of 8 trillion yen in 2024.

According to The Teikoku Data Bank (TDB)’ survey, total revenue of hotels and ryokans in Japan in FY2023 ending March 31 2024 is expected to reach 4.9 trillion yen, almost the same revenue as FY2019.

Japan Tourism Agency(JTA) has begun bridging between schools or local governments and travel agents for overseas educational trips, expanding the overseas educational trip market.

Japan Brand Survey 2024 by Dentsu finds that Japan is the top revisiting destination by far, about 20 higher points than Singapore as the 2nd and U.S. as the 3rd. The most-expected experience in Japan is ‘a variety of foods’

HIS overseas travel bookings in this summer vacation period was 97.5% of the last year, but just 52.3% of the 2019 level. The most-booked destination was Seoul, followed by Taipei, Honolulu. Bangkok and Singapore.

Hopper Technology Solutions (HTS), a BtoB solution provider of OTA Hopper, and Sumitomo Mitsui Card signed a strategic business partnership, providing HTS original OTA solution to Sumitomo for the first time in Japan.

Haneda Airport has launched ‘Haneda Airport Duty-free Booking Station,’ which is a new service for Chinese travelers to book duty-free items on a WeChat mini program.

Digital money ‘MYAKU-PE!, ‘ loyalty point service ‘MYAKU-PO!’ and the original NFT ‘MYAKU-N!’ have been launched as new digital functions of ‘EXPO 2025 Digital Wallet.’

Kyoto City encourages inbound travelers visiting Kyoto City to use ‘Oyraa,’ an interpretation app, to avoid troubles in traveling in advance and as one of the over-tourism countermeasures.

JTB has forecasted the number of Japanese travelers will decrease by 4.1% year on year to 69.8 million in total. Outbound travelers are expected to increase by 1.2% year on year to 1.75 million, around 65% of the pre-pandemic level.

The MICHELIN Guide announced the first 108 MICHELIN Key hotels and ryokan, six Three Key hotels and ryokans, 17 Two Key and 85 One Key, out of 243 MICHELIN Guide Hotel Selections (as of July 1 2024).