Domestic travel sales of 47 major travel companies in Japan recovered to a 26% reduction in November 2020, boosted by Go To Travel

Japan Tourism Agency announced that sales of 47 major travel companies reduced by 55.5% year on year to 198.8 billion JPY in total in November 2020, as the domestic travel market was boosted by the government’s domestic travel recovery initiative ‘Go To Travel.’ 

Sales of domestic travel were still down by 25.8% to 193.2 billion JPY, however, the monthly reduction rate improved from 38.7% in October. Sales continued reducing by 97.1% to 4.5 billion JPY for overseas travel and by 95.7% to 1.7 billion JPY for inbound travel. 

Sales of package tour brand products for domestic travel were 86.2 billion JPY (+0.7%), the first monthly growth since September 2019, with 2,596,870 customers (-7%). Sales and customers of overseas travel remained zero. 


Among 47 travel companies, the top was JTB Group with sales of 66.3 billion JPY (-54.9%), followed by KNT-CT Holdings with 22.7 billion JPY (-52%), NTA with 22 billion JPY (-49.9%), Hankyu with 20.8 billion JPY (-37.4%), and JALPAK with 14.4 billion JPY (-8.8%). HIS reduced sales by 82.9% to 6.1 billion JPY because its core travel business is overseas travel. 

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