Digital

Japanese SNS users use SNS the most frequently for a reason of information gathering

Japanese SNS users use SNS the most frequently for a reason of information gathering

Japanese SNS users are expected to reach 82.7 million by the end of 2022, which account for 82% of the whole population. The most-answered reason for using SNS was to gather information on hobbies or jobs with the ratio of 44%.
Tourism White Paper 2022 states necessities of tourism service reform and local revitalization by using digital solutions

Tourism White Paper 2022 states necessities of tourism service reform and local revitalization by using digital solutions

Tourism White Paper 2022 clearly states that Japan Tourism Agency aims to reform tourism services and local revitalization by using digital technologies, showing concrete directions to solve the current challenges in the travel industry space.
Nippon Travel Agency tries to create new businesses with metaverse on Virbela platform

Nippon Travel Agency tries to create new businesses with metaverse on Virbela platform

Nippon Travel Agency or NTA signed a comprehensive partnership agreement with Gaia Link to use ‘Virbela’ metaverse platform for local communities, corporate customers and eduction providers.
The market scale of online tours in Japan is estimated at 10 billion JPY in 2020

The market scale of online tours in Japan is estimated at 10 billion JPY in 2020

Mitsubishi UFJ Research and Consulting survey finds the market scale of online tours in Japan was estimated at 9.56 billion JPY in 2020, growing by 30% a year, and the average payment to a paid online tour was 7,918 JPY a person.
ANA enhances its app to improve traveler experiences, taking out automatic check-in kiosk for domestic flights

ANA enhances its app to improve traveler experiences, taking out automatic check-in kiosk for domestic flights

ANA announced ‘ANA Smart Travel,’ an app-based new service to provide an individual passenger with personalized information and services, trying to increase online check-in passengers.
ANA X becomes a partner with Agoda to launch a new accommodation booking site

ANA X becomes a partner with Agoda to launch a new accommodation booking site

ANA X, an ANA Group company for an online platform business, has tied up with Singapore-based OTA Agoda to launch ‘ANA World Hotel, ’offering more than 1.5 million hotels in the world.
JNTO virtual tours and cross-border e-commerce on the Alibaba platform were joined by 1.35 million Chinese viewers

JNTO virtual tours and cross-border e-commerce on the Alibaba platform were joined by 1.35 million Chinese viewers

Chineses viewers of the virtual tours connected to cross-border e-commerce on the Alibaba platform, which were broadcasted by Japan National Tourism Organization reached 1.35 million in total.
A collective app in Kansai area of Japan for international visitors will be launched, assisted by USJ in marketing

A collective app in Kansai area of Japan for international visitors will be launched, assisted by USJ in marketing

Private and public players in Kansai area, including Universal Studio Japan (USJ), are jointly developing a collective app ‘Travel Contents APP’ for international visitors, providing public information.
Japanese luxury accommodation OTA launches its original SNS to create a user community

Japanese luxury accommodation OTA launches its original SNS to create a user community

ikyu.com, a luxury accommodation OTA of Japan, launched its original SNS ‘YADOLINK' to create a user community, giving them functions to find high quality stay experiences through posted photos.
Virtual tourism tour combined with live e-commerce for Kagoshima was broadcasted to Chinese high-end consumers

Virtual tourism tour combined with live e-commerce for Kagoshima was broadcasted to Chinese high-end consumers

Kouraku Japan, a marketing company for Chinese high-end consumers, broadcasted a virtual tourism tour combined with live e-commerce for Kagoshima Prefecture on Alibaba Group’s ‘Fliggy,’
Telecom Square begins offering a contactless Wi-Fi router rental service in Japan’s major international airports

Telecom Square begins offering a contactless Wi-Fi router rental service in Japan’s major international airports

Telecom Square began offering ‘WiFiBox,’ a an automatic and contactless Wi-Fi router rental service in major airports, such as Narita and Haneda, and The rental price is very competitive at 300 JPY a day or more.
A subscription service for leisure facilities is marketed at 1,980 JPY a month

A subscription service for leisure facilities is marketed at 1,980 JPY a month

‘Regya Pass! (Leisure Pass in English),’ a subscription service for leisure facilities, will be available for amusement parks, theme-parks, aquariums, zoos, museums, onsen or even camping.
ANA Group’s Metaverse platform firm raises 4.5 billion JPY from nine finance organizations

ANA Group’s Metaverse platform firm raises 4.5 billion JPY from nine finance organizations

ANA NEO, a virtual travel platform development company of ANA Group, has raised 4.5 billion JPY in total to develop a Metaverse travel ‘SKY WHALE.'
Booking.com gives up demanding the lowest prices to accommodation partners, according to a request from Fair Trade Commission of Japan

Booking.com gives up demanding the lowest prices to accommodation partners, according to a request from Fair Trade Commission of Japan

Fair Trade Commission of Japan accepted an improvement plan, which is a corporate plan to exclude suspicious violation of Anti-Monopoly Act, from Booking.com B.V. on March 16.
Metaverse space of Kyoto City opens in a virtual space Shibuya to deliver tradition and tourism attractions

Metaverse space of Kyoto City opens in a virtual space Shibuya to deliver tradition and tourism attractions

Dai Nippon Printing (DNP) opened Metaverse space ‘Kyoto PlLUS X’ in virtual space ‘Shibuya Miyashita Park Powered by PARALLEL SITE’ to deliver and experience tradition and tourism attractions virtually.
Ads on digital signages are networked in six airports in Japan, helping them acquire consumer data through AI-cameras

Ads on digital signages are networked in six airports in Japan, helping them acquire consumer data through AI-cameras

ANA Trading has established a network of digital signage advertisement or digital out of home (DOOH) in six domestic airports to operate ‘TRAVEL MEDIA Airport Dynamic Ad Vision,’ the next generation advertising service.
OYO Japan changes its corporate and brand names. What is a reason and its new strategy?

OYO Japan changes its corporate and brand names. What is a reason and its new strategy?

OYO Japan will change its corporate and brand names to ‘Tabist,’ including ‘OYO Ryokan,’ on April 1 2022. Ryota Tanozaki, OYO Japan President, explained the reasons and its new strategy for Japan market.
Oricon, an entertainment data provider in Japan, enters a vacation rental market in Asia

Oricon, an entertainment data provider in Japan, enters a vacation rental market in Asia

Oricon, an entertainment data provider in Japan, enters a vacation rental market by signing a capital tie-up agreement with ‘StayList,’ a vacation rental meta-search, especially focusing on Asia.
Nippon Travel Agency organizes a SDGs-themed metaverse event, offering chances for avatars to move in the virtual space

Nippon Travel Agency organizes a SDGs-themed metaverse event, offering chances for avatars to move in the virtual space

Nippon Travel Agency (NTA) will hold SDGs-themed metaverse event ‘GO!SDGs’ on March 25 2022 in cooperation with GAIA LINK. Applicants can freely move as avatars in the virtual space.
GenZ finds preferable merchandise on SNS much more frequently than before, but still prefers to street shopping

GenZ finds preferable merchandise on SNS much more frequently than before, but still prefers to street shopping

The survey results show a decrease in Generation Z who has good chances to buy their preferable merchandise in physical shops, as the ratio drops from 37.1% in 2019 to 18% in 2021, but the top place to purchase is still physical shops with the ratio of 53%.