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HIS saw a 25% increase in overseas travel bookings during New Year’s holiday period, and the most-booked destination is Seoul

JTB works together with Singapore Airlines for new tours using the airline’s NDC channel

The first ‘Tourism Resilience Summit’ in APAC adopts ‘Sendai Statement’ to prevent and minimize crises and disasters caused by natural hazards

International guest nights increased by 50% in three urban areas and 20% in local regions in August 2024

Mitsui Fudosan of Japan will open a luxury hotel in a place associated with noble Mitsui Family, Hakone

Kyoto City is taking precautions against over-tourism, such as pre-booking of parking slots or a digital map to spread tourists, for the busiest autumn

90% of international travelers to Japan intend to visit regional areas, but less than 10% have visited there before

Yamanashi Governor talks about the prefecture’s tourism visions, saying, “Make Mt.Fuji a world-standard tourism destination.”

Outer garden of the Imperial Palace, the heart of Tokyo, is exclusively reserved as a premium event for the first time

Skyscanner Travel Trends Report 2025 finds that Japanese travelers are more interested in reset travel, immersive art and sports

Japanese GenZ value ‘onsen or sauna’ or ‘cost performance’ in their travels and prefer solo travel and short-term domestic travel

Riyadh Air, a Saudi Arabian startup airline, is ready for take-off next summer as one of the nation’s tourism strategies

JAL and Hoshino Resorts launch a joint campaign to introduce ‘a little-known but good destination’ for inbound travelers

Transactions on Visa cards by Korean travelers in Japan increase from 39% to 48% of all their spendings

Digital

JTB works together with Singapore Airlines for new tours using the airline’s NDC channel

JTB works together with Singapore Airlines for new tours using the airline’s NDC channel

Japan Bound

International guest nights increased by 50% in three urban areas and 20% in local regions in August 2024

International guest nights increased by 50% in three urban areas and 20% in local regions in August 2024

Japanese Travelers

HIS saw a 25% increase in overseas travel bookings during New Year’s holiday period, and the most-booked destination is Seoul

HIS saw a 25% increase in overseas travel bookings during New Year’s holiday period, and the most-booked destination is Seoul

Japan Domestic Travel

International guest nights increased by 50% in three urban areas and 20% in local regions in August 2024

International guest nights increased by 50% in three urban areas and 20% in local regions in August 2024

Statistics

International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024

International visitors to Japan were record-high for 7 months in a row with 2.93 million in August 2024

Travel Sectors

HIS saw a 25% increase in overseas travel bookings during New Year’s holiday period, and the most-booked destination is Seoul

HIS saw a 25% increase in overseas travel bookings during New Year’s holiday period, and the most-booked destination is Seoul

DMOs

Kaga City in Japan works together with Uber for a ride-sharing service managed by a local DMO

Kaga City in Japan works together with Uber for a ride-sharing service managed by a local DMO

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