Statistics
Guest nights in home-sharing in Japan for the first two months of 2024 were 30% more than a year ago
The number of guest nights in lawfully-registered home-sharing properties for the first two months of 2024 was up 27.7% to 239,333 compared to a year ago. Tokyo had the most 132,137 guest days.
Interest in overseas travel of Japanese people is much lower than the world’s average
American Express International’s survey ‘American Express Global Travel Trend Report’ finds the ratio of Japanese people who answered that they want to travel overseas more than before in 2024 was just 15%, which was much lower than the world average.
Foreigners’ guest nights in Japan were up 23% in February 2024 compared to pre-pandemic
The total number of guest nights in February 2024 (provisionally) was up 17.0% year on year to 48.2 million. Guest nights by foreigner travelers were up 23.4% to 11.4 million compared to the same month of 2019.
Japanese outbound travelers still recovered slowly in February 2024
The number of Japanese outbound travelers was down 36.2% to 978,900 in February 2024 compared to the same month 2019.
International visitors to Japan were record-high 2.8 million for February
The number of international visitors to Japan in February 2024 was up 7.1% to 2,788,000 compared to the same month of 2019, which were record-high on a single month basis after the pandemic.
Japanese passport issues were up 2.8 times to 3.4 million in 2023, with half issued to 30 years old or younger
The number of general passport issues was up 2.8 times year on year to 3,401,533 in 2023. The total of valid passports as of the end of 2023 reached 21.5 million, about 240,000 fewer passports than a year ago.
Port calls of foreign-based cruise ships in Japan in 2023 recovered to 63% of the peak in 2017
The number of inbound cruise travelers was 356,000 in 2023, which was 14% of the peak in 2017. The total number of cruise part calls in Japan increased by 2.5 times year on year to 1,854, which recovered to 63% of the peak in 2018.
60% of Japanese people agree to dual-pricing for inbound travelers, while 50% of 60s disagree
42.2% of Japanese people recognized what dual-pricing is, and 29.4% agreed to it, and 28.9% fairly agreed to it. 39.2% answered that dual-pricing encourages you to travel in Japan.
ikyu.com is top OTA in Japan for Net Promoter Score, followed by Rakuten Travel and Expedia
No.1 Japanese Net Promoter Score (NPS) OTA is ikyu.com, followed by Rakuten Travel and the Expedia. ikyu.com gets high scores in higher products than expected or imagined and high-quality travel.
Japanese outbound travelers in January 2024 increased by 90% year on year, but still decreased by 40% over 2019
The number of Japanese outbound travelers was down 42.3% to 838,600 in January 2024 compared to the same month 2019.
International visitors to Japan from 10 source markets reached record-high for January
The number of international visitors to Japan in January 2024 was 2,688,1000, almost the same number as January 2019. Visitors from 10 source markets reached record-high for January.
Foreigners’ guest nights in Japan were up 32% in December 2023 compared to pre-pandemic
The total number of guest nights in December 2023 (provisionally) was up 9.4% year on year to 51.5 million, which were also up 9.3% compared to the same month of 2019. Foreigner travelers were up 32.3% to 12.1 million.
Narita Airport recovered international flight passengers to 70% of the pre-pandemic level in 2023 due to surge in inbound travelers
Narita International Airport passengers in 2023 was up 12% year on year to 32.7 million, out of which international flight passengers were up 77% to 25 million. Inbound travelers were up 270% year on year to 16 million (down 12% over 2019).
Spending in Japan by international travelers in 2023 reached record-high 5.3 trillion JPY
Spending in Japan by international travelers in 2023 increased by 9.9% to record-high 5,292 billion JPY compared to 2019. Taiwan was the top source market with 778.6 billion JPY.
Japanese outbound travelers were 9.6 million in 2023, not reaching half of those in 2019
The number of Japanese outbound travelers was down 52.1% to 9,624,100 in 2023 compared to 2019, though the result was about 3.5 times more than 2022.
Japanese people who prefer to be alone has significantly increased across all generations, with 54% saying they prefer to be alone
The ratio of Japanese people who prefer to be alone was 56.3% in 2023, 12.8 higher points than 1993. The ratio of those who prefer to be alone rose across all generations.
Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level for three consecutive months
Total number of guest nights in November 2023 (provisionally) was up 16.9% year on year to 53.6 million, which were up 7.9% compared to the same month of 2019. The share of foreigners’ guest nights was 22.8% of the total in October.
Recovery of Japanese outbound travelers was still slow with 1 million in November 2023
The number of Japanese overseas travelers was down 37.5% to 1,027,100 in November 2023 compared to the same month of 2019.
International arrivals in Japan already exceeded 20 million, adding 2.4 million in November 2023
The number of international visitors in Japan in November 2023 reached 2,440,800, close to 2,441,274 in November 2019, totaling 22.3 million for the first 11 months of 2023.
The most-searched tourist spot on navigation app NAVITIME Japan in 2023 was Universal Studio Japan for two years in a row
According to NAVITIME Japan, a Japan’s leading navigation app, the most-searched tourist spot in 2023 was ‘Universal Studio Japan.' For foreigners, the top was ‘Fushimi Inari Taisha' in Kyoto.
