Statistics
The most-satisfied Japan’s prefecture in tourism is Kagoshima with high scores in local foods and onsen
‘Prefecture ranking in tourism attractions,’ revealed as one of the domestic travel survey by Jalan Research Center, that the most-satisfied prefecture in 2023 was Kagoshima, followed by Ehime and Ishikawa.
Japanese outbound travelers were 930,000 in June 2024, still 60% of the 2019 level
The number of Japanese outbound travelers was down 38.8% to 930,200 in June 2024 compared to the same month 2019, worse than 34.5% down in May 2024.
International visitors to Japan reached record-high 3.13 million in June 2024, exceeding 3 million for four consecutive months
The number of international visitors to Japan in June 2024 reached record-high 3,135,600 on a single month basis, increasing by 8.9% compared to the same month of 2019. The total for the first half of 2024 was up 6.9% to record-high 17,777,200.
Total revenue of hotels and ryokans in Japan is expected to reach record-high in FY 2024, as 53% said that they are right on track for better businesses
According to The Teikoku Data Bank (TDB)’ survey, total revenue of hotels and ryokans in Japan in FY2023 ending March 31 2024 is expected to reach 4.9 trillion yen, almost the same revenue as FY2019.
Japanese outbound travelers were 940,000 in May 2024, improving the reduction rate
The number of Japanese outbound travelers was down 34.5% to 941,700 in May 2024 compared to the same month 2019, improving the reduction rate from 46.7% in April 2024.
International visitors to Japan exceeded 3 million in May 2024 for three consecutive months, with record-high in 19 source markets
The number of international visitors to Japan in May 2024 was up 9.6% to record-high 3,040,100 for May compared to the same month of 2019. The largest source market was South Korea with 738,800 visitors.
Foreigners’ guest nights in Japan were up 17% in April 2024 compared to pre-pandemic
The total number of guest nights in April 2024 (provisionally) was up 11.9% year on year to 50.9 million, which were also up 0.5% compared to the same month of 2019, and guest nights of foreigner travelers were up 16.5% to 13.2 million.
Online sales of travel in Japan amounted to record-high 4.7 trillion yen in 2023, 1.7 trillion yen each for lodgings and air tickets
The latest Euromonitor International survey finds that online sales of travel-related products in Japan amounted to record-high 4.7 trillion yen, surpassing 4.5 trillion yen in 2019.
Total sales of 43 Japanese major travel companies in March recovered to a 6% decrease over 2019
Sales of 43 major travel companies in March 2024 were down 6.1% to 421.2 billion JPY compared to the same month of 2019. Sales in overseas travel were up 65.6% year on year to 116.7 billion JPY, but the result was still down 33.1% compared to March 2019.
A Japanese traveler spent 13% more money for domestic travel in Q1 of 2024 than 2019
The total amount of Japanese travel consumption was up 11.8% year on year to 4.6 trillion JPY in the 1st quarter of 2024, 3.8 trillion JPY for overnight trips (up 16.0% over 2019) and 99 million JPY for day trips (up 2.9% over 2019).
Visitors from Taiwan and Hong Kong to Japan are more interested in what Japanese people eat at home, paying attention to local supermarkets
More than 90% of visitors from Taiwan and Hong Kong want to buy foods as dinner in department stores or supermarkets in traveling in Japan.
Trip.com received more travel bookings from China to Japan in Q1 of 2024 than 2019, increasing travelers to local areas
Trip.com received more travel bookings from mainland China to Japan in the first quarter of 2024 than the same period of 2019, and bookings in local areas of Japan have increased.
Japanese outbound travelers in April 2024 still remained half of April 2019
The number of Japanese outbound travelers was down 46.7% to 888,800 in April 2024 compared to the same month 2019.
International visitors to Japan exceeded 3 million in April 2024 for two months in a row, already reaching 10 million in total
The number of international visitors to Japan in April 2024 was up 4.0% to 3,042,900 compared to the same month of 2019. For the first four months of 2024. the total already reached 11.6 million visitors in total.
Foreigners’ guest nights in Japan were up 33% in March 2024 compared to pre-pandemic
The total number of guest nights in March 2024 (provisionally) was up 8.2% year on year to 54.9 million, which consisted of 42.2 million Japanese guests (up 1.3%) and 12.7 million foreigners' guests (up 33.4%).
85% of travel and hospitality business operators in Japan are forced to limit their operation hours due to labour shortage
85% of travel and hospitality business operators in Japan were forced to limit their operation hours due to labour shortage. The hospitality industry has struggled with their operations, such as reduce in operation days (51%).
Japanese remote workers in Tokyo remain 40% with more hybrid-typed works combing with coming into office
The ratio of employed remote workers in Japan decreased from 26.1% in FY2022 to 24.8% in FY2023. In Tokyo Metropolitan area, the ratio remained about 40%.
JAL and ANA have received around 10% more international flight bookings for this coming Golden Week holiday period
ANA and JAL have received around 10% more international flight bookings for this coming Golden Week holiday period. ANA's bookings on Honolulu flights increased by 1.5 times to record-high 15,993.
Japanese outbound travelers still recovered slowly to 1.2 million in March 2024
The number of Japanese outbound travelers was down 36.8% to 1,219,800 in March 2024 compared to the same month 2019.
International visitors to Japan exceeded 3 million in March 2024, the record-breaking single month result in the history
The number of international visitors to Japan in March 2024 was up 11.6% to record-high 3,081,600 on a single month, boosted by cherry blossom and the Easter break.
