Statistics

International cruise travelers to Japan were down 12% to 2.15 million in 2019, affected by a decrease in cruises from China

International cruise travelers to Japan were down 12% to 2.15 million in 2019, affected by a decrease in cruises from China

The number of international cruise travelers to Japan was down 12.2% year on year to 2.15 million in 2019 because of a decrease in cruises departing from China, and port calls in Japan also down 2.2% to 2,866.
Ibaraki gets out of the bottom, while Tokyo sees the biggest reduction among 47 prefectures in Local Brand Survey 2020

Ibaraki gets out of the bottom, while Tokyo sees the biggest reduction among 47 prefectures in Local Brand Survey 2020

The Local Brand Survey 2020 finds that Ibaraki gets out of the bottom for the first time in the past seven years, while Tokyo ranks down from 3rd last year to 4th. The biggest leap is seen in Nagano, raising the ranking from10th last year (24.8 points) to 8th (30.5 points).
 The popularity of ‘Tottori Sand Dunes’  soared as a driving domestic destination in Japan during the big autumn holiday week

The popularity of ‘Tottori Sand Dunes’ soared as a driving domestic destination in Japan during the big autumn holiday week

According to NAVITIME Japan, the most popular destination was ‘Gotemba Premium Outlet Mall’ in Shizuoka, followed by ‘Tottori Sand Dunes’ in Tottori and ‘Nikko Toshogu’ in Tochigi in big 'Sliver Week' holiday, based on driving navigation service data.
Japanese guest nights were down 52% YOY in August 2020, not so stimulated by the government’s tourism recovery initiative

Japanese guest nights were down 52% YOY in August 2020, not so stimulated by the government’s tourism recovery initiative

The total number of guest nights was down 58.4% year on year to 26.3 million in August 2020 (preliminary report). The monthly result of Japanese guest nights worsened from a 47.9% reduction in July 2020 with no positive effect yet from Go To Travel campaign.
Domestic travel consumption under the state of emergency declaration in Japan was down 83%

Domestic travel consumption under the state of emergency declaration in Japan was down 83%

Domestic travel consumption by Japanese travelers was down 83.3% year on year to 1,004 billion JPY in the second quarter of 2020 under the state of emergency declaration, which was lifted on May 25.
TripAdvisor survey shows Hakuba, Nagano is the most popular domestic destination among Japanese travelers in this autumn

TripAdvisor survey shows Hakuba, Nagano is the most popular domestic destination among Japanese travelers in this autumn

TripAdvisor survey illustrates that 45% of Japanese travelers plan driving, outdoor or nature travels in this autumn, and among them, the most popular destination is Hakuba, Nagano Prefecture.
Japanese overseas travelers were down 98.2% to 37,000 in August 2020

Japanese overseas travelers were down 98.2% to 37,000 in August 2020

Japanese overseas travelers was down 98.2% year on year to 37,100 in August 2020 amid the Infection Warning Level 3 (Do not travel).
International arrivals in Japan were still down 99% in August 2020

International arrivals in Japan were still down 99% in August 2020

The inbound travel market of Japan continued having a hard time, as international arrivals were down 99.7% year on year to 8,700 in August 2020. Due to travel restrictions, the almost zero results have been seen since April.
48 major travel companies in Japan continued suffering from 87% reduction in sales in July 2020, despite gradual recovery in domestic travel

48 major travel companies in Japan continued suffering from 87% reduction in sales in July 2020, despite gradual recovery in domestic travel

Sales of 48 major travel companies unprecedentedly reduced by 87.4% year on year to 52.2 billion JPY in total in July 2020, but the monthly reduction rate, however, improved from 97.6% in May and 92.9% in June.
Japanese guest nights slowly recovered to 46% YOY reduction in July 2020

Japanese guest nights slowly recovered to 46% YOY reduction in July 2020

The total number of Japanese guest nights was down 45.7% to 22.3 million in July 2020, improving by by 15.5 points from 61.2% reduction in the previous month. The average occupancy rate was still low but higher.
Domestic travel is the most poplar leisure activity in Japan for nine years in a row, despite a slight decrease in travelers

Domestic travel is the most poplar leisure activity in Japan for nine years in a row, despite a slight decrease in travelers

‘Leisure White Paper 2020' shows that domestic travel was the most popular leisure activity among Japanese people for nine years in a row, and a notable trend in 2019 was an increase in subscription service users even before COVID-19.
Japanese overseas travelers seres still down 98.8% to 20,300 in July 2020, despite doubling from June

Japanese overseas travelers seres still down 98.8% to 20,300 in July 2020, despite doubling from June

Japanese overseas travelers was down 98.8% year on year to 20,300 in July 2020, but the monthly result doubled from 10,666 in June 2020.
International visitors to Japan were down 99% to 3,800 in July 2020, marking YOY reductions for 10 months in a row

International visitors to Japan were down 99% to 3,800 in July 2020, marking YOY reductions for 10 months in a row

JNTO reported international visitors to Japan was down 99.9% year on year to 3,800 in July 2020, and the YOY reduction was seen for ten months in a row, and the almost zero results have been seen since April.
Japan is the world’s top country acquiring ‘multiple short paid holidays’ among 19 countries and regions

Japan is the world’s top country acquiring ‘multiple short paid holidays’ among 19 countries and regions

According to the Expedia’s survey on paid holiday in 19 countries and regions, Japan is the world’s top country acquiring ‘multiple short paid holidays' with the ratio of 51%, much higher than 34% in US (2nd). More than half of Japanese also wish paid holidays every month.
Rugby World Cup Japan 2019 generated an economic impact of $3.3 billion by international visitors

Rugby World Cup Japan 2019 generated an economic impact of $3.3 billion by international visitors

Economic impact of the Rugby World Cup Japan 2019 reached 646.4 billion ($6.1 billion) JPY in total. Local consumption by spectators amounted to 388.9 billion JPY ($3.6 billion), out of which consumption by international spectators amounted to 348.2 billion JPY ($3.3 billion).
Japanese overnight travel performance rate was the lowest ever of 53.6% in 2019, the jalan.net survey revealed

Japanese overnight travel performance rate was the lowest ever of 53.6% in 2019, the jalan.net survey revealed

Japanese overnight travel performance rate on its travel booking site jalan.net dropped to the lowest ever of 53.6% in FY2019 ending March 31 2020, largely affected by COVID-19 in March 2020. Overnight travel expenses were down 6.1%.
Japanese travel planners for this summer vacation have reduced, but travel to a neighbor prefecture is preferred

Japanese travel planners for this summer vacation have reduced, but travel to a neighbor prefecture is preferred

The ratio of ‘no travel plan’ for this summer vacation accounts for 62%, and even domestic travel planners reduce by 22.1 points year on year to 26.6% maybe because many people still worry about spread of COVID-19.
Visitors to Japan from South Korea, China, Taiwan and Hong Kong were only 460 in June 2020

Visitors to Japan from South Korea, China, Taiwan and Hong Kong were only 460 in June 2020

Visitors to Japan from South Korea, China, Taiwan and Hong Kong were only 460 in June 2020, 100 from South Korea, 300 visitors from China, 50 from Taiwan and fewer than 10 from Hong Kong.
Google illustrates new search trends in Japan amid restart of economic activities, showing an increase in ‘summer vacation, what happens’

Google illustrates new search trends in Japan amid restart of economic activities, showing an increase in ‘summer vacation, what happens’

Google illustrates new search trends in Japan based on Google Trend data by July 11 2020, showing increases in searches of 'Near XX,' 'Summer vacation, what happens,' ‘light camping car' or ‘rental house.'
Japanese overseas travelers were down 99.3% to 10,700 only in June 2020

Japanese overseas travelers were down 99.3% to 10,700 only in June 2020

Japanese overseas travelers was down 99.3% year on year to 10,700 only in June 2020, and the half-year total reduced by 68.7% to 2,990,400.