The latest Nielsen Digital survey finds Instgaram users in Japan were up 15% year on year to 22.57 million in June 2019, and the user ratio remarkably rose from 7% in June 2014 to 32% in June 2019. The ratio of 18 to 29 years old females particularly reached 67%.
The survey also illustrates that they frequently use picture-processing apps, such as Foodie, KINE Camera or SNOW, and fashion and beauty apps, like Hot Pepper Beauty or GU.
The graph below shows yearly changes of Instagram users in Japan:
