The survey on pre-purchase of admission tickets in a destination, conducted by Actindi operating information site for family travel ‘Icoyo,’ shows that about 80% of families purchase admission tickets before going to a destination, combing 20% of ‘purchasing in advance all the time’ and 57% of ‘sometimes purchasing in advance.’
Main reasons are ‘to get benefits or discount service (81%)’ and ‘to avoid expected long cue (76%),’ as the graph below illustrates.
One of the negative reasons is ‘possibly changing schedule on travel day (81%).’ According to the result, Actindi infers that pre-purchase may more penetrate in the market if a supplier offers changeable ticket or longer valid ticket.
