Yahoo Data Solution Service will launch a new BtoB tool ‘DS. INSIGHT Trend’ as a new function on ‘DS,. INSIGHT' to visualize rising topics or trends from about 9 billion sorts of searched keywords a year and GPS data from about approved 10 million users.
‘Leisure White Paper 2023’ of Japan shows the ratio of ‘priority more on leisure than on work’ rose every year to 64%
‘Leisure White Paper 2023' finds that 63.9% of Japanese answered that they put an priority more on leisure than on work. The highest ratio of leisure activity participation was seen in ‘domestic travel’ with 42.8%, 10 % higher than 2021.
Awareness to sustainable travel among Japanese travelers is getting higher, but only 22% do not care about additional cost
56% of all Japanese respondents (76% globally) said that they want to do more sustainable travel in the next year, but only 22% said that they do not care about additional cost, which is much lower than 43% globally.
The in-destination international conference ‘Arival’ shows six key trends in Asian market, such as acceleration of online booking or photogenic experiences
Arival, the in-destination international conference organizer announced six key trends in APAC, such as acceleration of online booking, photogenic experiences or the return of the outbound travel from China.
Japanese GenZ pay more attention to sustainability in traveling than other generations, especially feeling trashes in a destination as a big issue
According to Rakuten Travel survey, the most answers of paying attention to sustainability in traveling is found in 20s, while the least answers in 40s.The most motivated reason for changing awareness is ‘food loss or food crisis’ (45.6%).
JNTO recognizes a key for recovery of the inbound travel market is demand-supply balance of air seats
Rieko Nakayama, Japan National Tourism Organization (JNTO) Executive Vice President, said at a press briefing that the inbound travel market has been recovering well since the Japanese border practically opened on October 11.
40% of Japanese domestic travel experiences are aware of 17 SDGs goals, higher than general consumers
JTB Tourism Research & Consulting’s survey on SDGs finds that the awareness rate of 17 SGDs goals among domestic travel experiences in the past three years was 40.8%. The most important action in tourism was ‘preserving sea richness (38.1%)’
Navitime, a Japan’s leading navigation app, sees a rapid increase in searches for tourist spots in Japan by international users
Navitime Japan, a Japan’s leading navigation solution provider, says ‘Japan Travel by NAVITIME’ have increased rapidly in September and October 2022. Searches by users in Asia particularly grew, and Hokkaido, Yamanashi and Oita were more searched.
Amid the 7th COVID-19 wave, more Japanese travelers continue traveling with s cancellation insurance for travel. Insurance companies offer a variety of products in cooperation with travel or other industry partners.
Restarting to sell package tours to Hawaii since early April this year, major travel companies of Japan have increased overseas travel bookings for this coming summer, which seems to give consumers a message of ‘reopening of overseas travel.'
Google talks about search data-based travel trends in APAC , revealing searches for ‘sustainability’ skyrocket in Japan
Hermione Joye, Sector Lead, APAC Travel, Google, talked about search-based travel trends in 2022 in APAC. In Japan, search interests in 'sustainability' is skyrocketing. She also said that travel brands should take advantage of first party data.
Car-centered travel seems to discourage young generation to visit Okinawa, as 30% of Japanese GenZ hesitate to use rent-a-car
Car-centered travel in Okinawa may discourage Generation Z and Millennium Generation to choose Okinawa as a leisure destination, as The Okinawa Development Finance Corporation survey shows 37.7% of them say ‘they do not hesitate to use rent-a-car.'
The most-taken SDGs action by Japanese travelers is ‘to avoid crowd,’ while awareness to food loss or plastic bag is low
JTB Tourism Research & Consulting survey shows that 12.2% of targeting 3,000 Japanese travelers regard ‘concrete actions to climate change’ as the most important goal, and the most-taken SDGs action in traveling is ‘to avoid crowd’ with 33.4%. #Japan #Travel #research
According to JTB Tourism Research & Consulting survey, the ratio of respondents who purchase SDGs-oriented travel if it is more expensive is around 30%, and 41.7% say that they do not choose SDGs-oriented travel if it is more expensive than normal travel.
The travel willingness rate reaches the highest 67% in Japan and is higher in the spring except a Golden Week period
The latest Jalan Research Center’s survey finds that the travel willingness rate as of November 2021 reached 67.7%, the highest rate since the survey began in March 2020. ‘Waiting and seeing the next travel,’ however, accounted for 46%.
The Sankei Research & Data survey on the future tourism finds that 69.8% of respondents intend to use domestic travel boosting program ‘Go To Travel’ if its restarts.
The most desirable thing for Japanese consumers to do after vaccinated is domestic travel, and 10% have already booked travel
According to CCC Marketing's awareness survey on so-called ‘Revenge Consumption,' the most desirable thing to do is domestic travel with the ratio of 22.7%, and even overseas travel is ranked 3rd with the ratio of 9.7%.
20s to 30s males and females and senior males strongly desire to travel within the next year by June 2022
JTB Tourism Research & Consulting’s regular awareness survey finds that 34.5% said they have plans to travel within the next year by June 2022, particularly higher ratios among in 20s to 30s males and females and 60 years old or older males.
Japanese experienced overseas travelers are aggressive about travel in Japan as well, according to the sentiment survey
JTB Tourism Research & Consulting's survey shows that Japanese who experienced overseas travelers in 2019 traveled in Japan in 2020 more frequently than those who experienced domestic travel only in 2019.
‘Engaged travelers’ are estimated at 18.3 million in Japan with 20% of all residents traveling to a particular local community
Relationship travelers, who visit particular local community for a particular purpose, is estimated at 18.27 million, about 20% of all 106 million 18 years old or older residents nationwide, which consist of 8.61 million (18.4% of all residents) in three major urban areas and 9.66 million (16.3% of all residents) in other local areas.