Eighty percent of Japanese smart phone users use apps for 1.5 hours a day

The mobile device user survey, conducted by consumer trend analysis service provider Nielsen, finds that Japanese smart phone users used smart phone for an hour and 49 minutes a day on average (four minutes longer than a year earlier). The time spent on apps was an hour and 28 minutes (six minutes longer than a year earlier), which accounted for about 80% of the total time spent on smart phones.

LINE was No.1 time-spent app with a share of 10.4% and 39.07 million users, followed by Titter (a share of 7.5%, 19.07 million users) and Facebook (a share of 5.7%, 22.05 million users). Including ‘sp mode mail’ provided by NTT DoCoMo (a share of 1.5%) and Gmail (a share of 1.5%), a share of times spent on communication or SNS apps reached 35% of the total.


In terms of the time zones spent on the apps, LINE was used most in the time zone from 6:00 to 23:00, and Twitter was used most in the time zone from 00:00 to 5:00. The following table shows the apps used most through 24 hours.


The survey was conducted to 18 years old or older males and females, and the time-spent share ranking and the share by hour are based on data in September 2015.

In Japanese

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