The survey on the usage of smartphones, conducted by a digital marketing company IREP directed at the new working adults and the bubble economy generation, revealed that 50.0% of the new working adults and 34.0% of the bubble economy generation use smartphones to browse information of the merchandise they plan to buy in front of the merchandise itself.
Information mostly checked are: reputation of the merchandise/service (65.0% of the new working adults, 50.0% of the bubble economy generation), the bottom price of the merchandise/service (42.0% of the new working adults, 54.3% of the bubble economy generation) and the discount information (such as coupons) of the merchandise/service (37.0% of the new working adults, 37.7% of the bubble economy generation.)
In the result, 45.0% of the new working adults and 36.6% of the bubble economy generation purchased the merchandise on the spot, on the other hand, 45.5% of the new working adults and 45.7% of the bubble economy generation decided to not purchase the merchandise. Of these, 27.3% of the new working adults and 35.4% of the bubble economy generation bought the merchandise later through the Internet, and thus searching activities during shopping seem to strongly influence buying behavior.
Also, the users largely browsed information of the merchandise in the store front of appliance stores (52.0% of the new working adults and 56.7% of the bubble economy generation) and restaurants and cafes (22.7% of the new working adults and 31.3% of the bubble economy generation.) 5.0% of the new working adults and 3.7% of the bubble economy generation browsed information in travel agents.
In addition, over 40% both age groups have experienced shopping (other than applications and games) using smartphones. 19.7% of the new working adults and 14.6% of the bubble economy generation are said to shop once every month. Amount purchased average \3,630 for the new working adults and \6,997 for the bubble economy generation.
This survey was conducted from June 8 to 20 on the Internet, targeted at 300 each from the new working adults graduated in 2013 and the bubble economy generation (graduated in 1988 to 1990).
