The JustSystems survey shows that the No.1 online tool to search hot topics on smart phone was Google (38.1%), followed by Twitter (29.8%). As far as 10’s is concerned, Twitter was used most (58%), followed by Google (19.8%), and for 10’s females particularly, the ratio of Twitter was extremely high with 66%.
The same trend was found in search of leisure information. For search of hot leisure spots, Google was top overall (44.7%), followed by other services (14.2%) and Twitter (12.2%). Among 10’s females, Google and Twitter tied with 31.9%, followed by Instagram (10.6%).
For search of unique and amusing leisure spots, Google was also top overall (46.5%), followed by other services (15.2%) and Twitter (10.8%). Among 10’s females, however, Twitter was top with 31.9%, followed by Google (29.8%), Instagram and other services (10.6%).
For troubleshooting or new information, Google dominated with a share of about 60%, regardless of generation or sex.
The survey was conducted on self-typed online search Fastask for 409 10’s to 50’s males and females in the period from May 20 to 23 2016.
In Japanese
