The latest survey on loyalty program for 1,000 working women, conducted by Net Asia, online research provider, finds that the most popular loyalty program is T Point (73.7%), followed by Ponta (69.0%), Rakuten Super Point (49.3%). Among airlines’ loyalty programs, JAL Mileage Bank is the top (10.7%), followed by ANA Mileage Club (10.5%) and Delta Air Line’s Sky Mile (1.3%).
Loyalty program ranking is as follows:
<Online mail order>
- T Point (73.7%)
- Ponta (69.0%)
- Rakuten Super Point (49.3%)
- Amazon Point (25.1%)
- Recruit Point (13.9%)
<Airline>
- JAL Mileage Bank (10.7%)
- ANA Mileage Club (10.5%)
- Delta Air Line’s Sky Mile (1.3%)
- United Airlines’ Mileage Plus (0.4%)
<Electric money>
- WAON Point (34.6%)
- nanaco Point (32.3%)
- Railway IC card point including Suica (21.0%)
<Mobile phone carrier>
- DoCoMo Point Service (4.6%)
- au WALLET Point Program (4.1%)
- Softbank Point (0.5%)
<Electronics retail store>
- Yamada Denki’s Yamada Point (22.3%)
- Yodobashi Camera’s Gold Point (11.8%)
- Big Camera’s Big Point (10.3%)
<Electronics retail store>
- Saison's Eikyu Fumets Point (11.8%)
- JCB's Oki Doki Point Program (3.8%)
- Mitsui Sumitomo Card's World Present (2.4%)
The easiest-to-save point loyalty program is T Point (67%), followed by Rakuten Super Point (64.7%) and WAON Point (52.3%), and JAL Mileage Bank (31.8%) and ANA Mileage Club (29.5%) are ranked in 7th and 9th respectively.
JAL Mileage Bank has more members saving miles in daily life (13.9%) than those saving miles on flights (9.8%), while ANA Mileage Club has more members saving miles on flights (9.8%) than those saving miles in daily life (7.8%).
Tie-ups between major loyalty programs and travel-related services are as follows:
Ponta: H.I.S. Hotel.jp, Willer Travel, Route-inn Hotels, Kokunaisen.com
*Recruit Point will be integrated into Ponta Point in the spring 2015. Net Asia accordingly analyzes that the user ratio of Ponta may reach 70% or higher of the total.
T Point: Yahoo! Travel, T Travel, Exedia, yoyaQ.com, Comfort Hotel, Tokyu Hotels, Mitsui Garden Hotels
Recruit Point: Jalan
Rakuten Super Point: Rakuten Travel
The survey was conducted to 1,000 20 to 39 years old workingwomen in the period from December 13 to 15 2014.
In Japanese