The leisure market of Japan shrank by 23% in 2021 compared to 2019, according to Leisure White Paper 2022
‘Leisure White Paper 2022’ in Japan says that domestic leisure travel dropped from top in 2019 to 4th in 2020 and to 6th in 2021 among major leisure activities, and travelers reduced from 33.9 million in 2020 to 32.2 million in 2021.
Travel-related online shopping by Japanese households in July 2022 increased by 2.4 times year on year
Online shopping spending a Japanese household in July 2022 was up 20.4% year on year to 21,940 JPY a month, and travel-related spending was up 2.4 times to 3,595 JYP a household.
Japanese young generation is motivated by ‘a sense of togetherness’ or ‘local unique experience’ for participation in an event
Consumer Affairs Agency of Japan reported that Japanese young generation is more motivated by ‘a sense of togetherness’ or ‘one-time experience’ for participation in an event or an experience.
The most popular travel-related website as of June 2022 was jalan.net, followed by Rakuten Travel and JAL. All of the top 10 sites increased unique users compared to a year ago,.Users of video sharing sites and SNS as travel information sources increased even compared to 2019.
Works from home in Tokyo reduced to 55% in June 2022, while three days or longer a week slightly increased
The ratio of works from home in companies with 30 or more employees in Tokyo reduced to 54.6% in June 2022 from 56.7% in May 2022.
Japanese teleworkers have been increasing amid the pandemic, as the survey says 45% telework more than once a week
The Ministry of Land, Infrastructure, Transport and Tourism's survey finds that the ratio of Japanese teleworkers more than once a week was 43% in December 2021, when COVID-19 cases reduced nationwide, and 45% in March 2022.
GenZ finds preferable merchandise on SNS much more frequently than before, but still prefers to street shopping
The survey results show a decrease in Generation Z who has good chances to buy their preferable merchandise in physical shops, as the ratio drops from 37.1% in 2019 to 18% in 2021, but the top place to purchase is still physical shops with the ratio of 53%.
The top internet service was Yahoo! Japan with the reach rate of 68.9% a month, followed by Goggle with 65.1%, according to Nielsen Digital’s ‘Tops of 2021: Digital in Japan’ ranking.
30% of Japanese workers in urban areas are interested in moving to local regions, boosted by spread of telework
29.7% of Japanese workers in urban areas are interested in moving to local regions including outskirts, and out of them, 12.9% said that they had interests in moving to local regions after the pandemic occurred.
Hakuhodo survey finds that the awareness ratio of SDGs contents rose to 29.8%, about 20 points higher than 2019, particularly 47.5% among 10s (16 to 19 years old) and 37.4% among 20s.
Internet searches of ‘travel’ drastically decreased as of June 2021 in Japan, particularly among 50s or older
Values' survey shows that Internet searches of ‘travel’ halved as of June 2021, compared to June in both 2019 and 2020. Searches by 20s increased and accounted for 30% of the total, while those by 50s or older decreased.
Japanese visitors to online retail shops were up 19% in Q1 of 2021, but the conversion rate was down 16%
According to Adobe report on digital economy trends in Japan market, Japanese visitors to online retail shops were up 19%, and a total of order amount was also up 15%. The conversion rate, however, was down 16%.
Hakuhodo survey finds half of respondents selected online shopping for goods of less than 10,000 JPY, while more than 60% said real shopping is better for goods of 30,000 JPY or higher.
JR East, a railway company in Japan, extends a sharing office network nationwide, adding working spaces in hotels and a government building
JR East, a railway company covering eastern Japan, is extending its sharing office service ‘STATION WORK’ network, adding personal working space ‘STATION BOOTH’ in a government building.
The awareness of ‘Clubhouse,’ a talked-about audio communication app, is 37% on average, but the rate rises to 47% among 20s. The ratio of ‘I want to use it’ is 14% among 20s, much higher than 5% overall, according to the Cross Marketing’s survey.
Willingness to travel tends to recover among Japanese female seniors, as the travel performance rate rose in late 2020
JTB Tourism Research & Consulting Survey notably illustrates that Japanese female seniors were more willing to travel in the last three months of 2020 than before, although those people had been negative about traveling since COVID-19 broke out.
Digital Native Generation in Japan is positive in new normal life amid COVID-19, as 60% say everything can be done with digital
Digital Native Generation in Japan is positive in new normal life amid COVID-19, saying like ‘Everything can be done with digital in my life (58.9%), while many answers are found in 'not keeping enjoying online services replacing real experiences.'
Domestic travel is the most poplar leisure activity in Japan for nine years in a row, despite a slight decrease in travelers
‘Leisure White Paper 2020' shows that domestic travel was the most popular leisure activity among Japanese people for nine years in a row, and a notable trend in 2019 was an increase in subscription service users even before COVID-19.
Japan is the world’s top country acquiring ‘multiple short paid holidays’ among 19 countries and regions
According to the Expedia’s survey on paid holiday in 19 countries and regions, Japan is the world’s top country acquiring ‘multiple short paid holidays' with the ratio of 51%, much higher than 34% in US (2nd). More than half of Japanese also wish paid holidays every month.
Google illustrates new search trends in Japan amid restart of economic activities, showing an increase in ‘summer vacation, what happens’
Google illustrates new search trends in Japan based on Google Trend data by July 11 2020, showing increases in searches of 'Near XX,' 'Summer vacation, what happens,' ‘light camping car' or ‘rental house.'