Tokyo launches a new branding campaign with a concept of ‘tradition and innovation’

Tokyo Metropolitan Government announced on October 13 that a new branding campaign for Tokyo has launched to establish a new Tokyo brand as a tourist destination toward Tokyo 2020 Olympic and Paralympic Games. With a new logo ‘& TOKYO,’ the campaign offers an image movie featuring Japanese celebrities, such as film director and comedian Takeshi Kitano, artist Yayoi Kusama and former sumo wrestler Musashimaru.

The new logo has a message that Tokyo is a city to promise a variety of pleasures by always creating new styles with crossover of tradition and innovation. It is a concept defined in the Tokyo Branding Strategy, which was drawn up in March 2015.

‘&,’ which depicts partnership with Tokyo, can be combined with corporate logos or messages. Five colors are available, and each color expresses a Tokyo’s original value, like red for uniqueness, purple for quality, yellow for excitement, green for delight and blue for comfort.

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Tokyo Metropolitan Government has an idea to develop the campaign, together with Tokyo citizens and corporations.

In Japanese

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