Japan National Tourism Organization Dubai Office Director talks about how to attract luxury travelers from Middle East as ‘the last blue ocean’ to Japan
Japan National Tourism Organization (JNTO) Dubai Office Executive Officer, Daisuke Kobayashi, talked how important the Middle East is for Japan to exploit a new luxury travel market. He said, "Middle East is the last blue ocean for Japan."
Adventure Travel World Summit 2023 was held in Hokkaido for the first time in Asia, joined by 750 participants from 64 countries and regions
Adventure Travel World Summit 2023 (ATWS 2023) opened in Sapporo, Hokkaido on September 11 for the first time in Asia. Shannon Stowel, ATTA CEO, said that Hokkaido has high-quality nature, culture and activity assets for adventure travel, and also they are very diversified.
Alibaba Japan launches a medical tourism service in Japan for Chinese travelers on EC platform Tmall Global
Alibaba Japan launches a medical tourism service in Japan for Chinese travelers on the Alibaba Group cross-border EC platform ‘Tmall Global, on which Japanese medical companies or organizations open their official shops.
JTB and trip.com have agreed to lunch a new joint venture to solve challenges of hospitality operators and local governments in the inbound travel market from Asia to Japan.
How is a luxury gastronomy tour with HondaJet flights for high-value inbound travelers to Japan created?
Japanticket, e-ticket solution provider for inbound travelers to Japan, is developing several trials of ‘Premium Gastronomy Tour’ using HONDA Motor-made business jet ‘HondaJet’ for high-value inbound travelers to Japan. Where did ‘Premium gastronomy tours’ idea come from?
Job-hunters for tourism in Japan increased by 1.8 times in June 2023 compared October 2022, when travel restrictions were eased
Indeed, a job hunting search platform, revealed that job-hunters for tourism-related jobs in Japan increased by 1.8 times in June 2023 compared to October 2022, when the nationwide travel support program started.
Japanese university students create an original bus tour in Tokyo for contribution to nighttime economy
Rikkyo University, Hinomaru bus operator and Sky Hop Bus Marketing Japan has started selling ‘Neo Tokyo Tour,’ a nighttime sightseeing bus tour. The idea was created by Rikkyo University Tourism Department students in the fieldwork class.
Japan National Tourism Organization recognizes challenges in the inbound travel market are revivals of direct flights and visitors in local areas
Rieko Nakayama, Executive Vice President at Japan National Tourism Organization (JNTO), explained the current inbound travel market situation and JNTO's Inbound Marketing Strategy.
A new service to deliver baggage from a hotel in Japan to an airport in a foreign country is launched for inbound travelers
Combination of the Airporter’s baggage delivery system with an airline’s online check-in system allows a traveler to deliver baggage from a hotel and to pick it up at an arrival airport in a foreign country.
Japanese Agriculture Ministry launches ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights in 2025
Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) launched ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights by 2025.
Inbound guest nights in Japan recovered to a 8% decrease over 2019, while growth of Japanese guest nights was slower
the total number of guest nights in May 2023 (provisionally) was up 36.2% year on year to 50.1 million. International guest nights recovered to a 7.8% reduction to 9 million compared to May 2019.
Japan National Tourism Organization draws up a 2023-2025 marketing strategy for inbound travel with three pillars
Japan National Tourism Organization drew up a three-years marketing strategy for inbound travel by 2025 to achieve the government’s goals, focusing on ‘strategy by market,’ ‘cross-market strategy’ and ‘MICR strategy.'
Palace Hotel Tokyo revealed that ADR rose to 85,881 JPY in May 2023, 28,273 JPY higher than the same month in 2019. A share of international guests was 67.8%.
A share of International guests staying in Kyoto City rapidly recovered to more than 50% in April 2023
The occupancy rate in Kyoto City in April 2023 was up 33.1 points year on year to 78% mainly because of rapid recovery of international visitors after the border open and the Easter vacation. The ratio of international guest nights largely rose from 37.5% in March 2023 to 55.1%.
International guest nights remarkably recovered in April 2023, while Japanese guest nights reduced compared to 2019
The total number of guest nights in April 2023 (provisionally) was up 41.6% year on year to 47.8 million. International guest nights recovered to a 8% reduction to 10.4 million compared to April 2019.
The Japanese government approves a new inbound travel expansion plan focusing on MICE and medical tourism
The Japanese government approved a new action plan for inbound travel expansion, which more focuses on ‘business,’ ‘academy’ and ‘culture and arts sports and nature’
Sales of 43 major travel companies increased by 17.8% to 531 billion JPY in total in March 2023, compared to March 2019.
Luxury gastronomy tours using business jet ‘HondaJet’ will be created for rich inbound travelers to Japan
Japanticket, an e-ticket provider for restaurants and local experiences to inbound travelers to Japan, is developing luxury gastronomy tours using business jet ‘HondaJet' for rich inbound travelers to Japan.
The total number of guest nights in March 2023 (provisionally) was up 48.6% year on year to 49.7 million, which were down just 2.8% even compared to March 2019.
Spending in Japan by international traveler in the first quarter of 2023 exceeded 1 trillion JPY, despite reduction of shopping cost
Spending in Japan by international travelers for the first quarter of 2023 was estimated at 1.01 trillion JPY. Shopping cost largely reduced from 413.5 billion JPY to 241.7 billion JPY.