Travel Related Companies-Rakuten Travel and ANA Rank High in Web Brand Survey

In “Web Brand Survey Spring/Summer 2013” conducted by Nikkei BP Consulting, Rakuten Travel ranked 25^th, the only travel agent to rank in the top 50.

Nikkei BP Consulting conducts the “Web Brand Survey” every 6 months with 500 major Japanese sites as subject to the survey. It is known as the biggest Web evaluation survey in Japan with approximately 35,000 internet users evaluating Web sites. 6 Points to be evaluated are: “access frequency”, “site usability”, “conversion”, “site loyalty”, “attitude transformation” and “ripple effects.”

Among the travel related companies, Tokyo Disney Resort ranked 15^th, ANA (NH) 18^th and JAL (JL) 34^th. In the top 30 list of companies excluding those specialized in the internet, Tokyo Disney Resort ranked 4^th, ANA (NH) 6^th and JAL (JL) 20^th.

Raketen Ichiba was ranked 1^st in the overall rating. With Yahoo! Japan ranking 2^nd and Google 3^rd, top 8 were dominated by online companies. Suntory ranks 1^st among those excluding internet-only companies and rank 9^th in overall rating. Kirin ranks 2^nd and overall 10^th and McDonald’s Japan 3^rd and 13^th overall.

This survey was conducted during April 10 to 22, 2013 and the number of valid response was 36,709.