Canon Marketing Japan is sending stories about Japan Heritage certified by Agency for Cultural Affairs (ACA) on a variety of media, such as ACA official SNS or postings by influencers.
ACA has certified 104 Japan Heritages as unique stories about local cultures and histories since 2015.
Canon posts short movies titled ‘Everyday Japan Heritage’ on ACA official SNS and develops an advertising campaign for public transportations. Also some influencers create and post movies about charms of Japan Heritages.
Furthermore, Canon sends movies about cultural stories of Japan Heritages, shot with Canon mirrorless cameras or CINEMA EOS, on ACA official YouTube channel ‘Travel through Our History.’