The top internet service was Yahoo! Japan with the reach rate of 68.9% a month, followed by Goggle with 65.1%, according to Nielsen Digital’s ‘Tops of 2021: Digital in Japan’ ranking.
Tourism Ministry of Japan uses ‘Pokémon GO’ to help travelers discover local history in a designated city
Ministry of Land, Infrastructure, Transport and Tourism has launched the ‘Pokémon GO’ program in Odawara City to help visitors discover local history by virtually placing poke stops on the game.
JAL has started accepting vaccination record registration in addition to PCR test result on digital health certificate app ‘VeriFly’ for its flights from Japan to U.S.
Tourism-typed MaaS is tested in Mt. Fuji area to demonstrate payment and transportation by face recognition
Mt.Fuji Area Tourism DX Innovation Consortium including Panasonic begins demonstration tests for ‘free-hand tourism’ in the area by using face recognition digital pass for payments and entries in Fuji Kyuko railway and tourism facilities.
One of major travel agencies in Japan tests its original vaccination passport on LINE, the Japanese largest chat app
one of major travel agencies in Japan, Developing its original vaccination passport ‘Smart Corona Pass,’ working on LINE, Tobu Top Tours will use it for the government-led vaccination package demonstration program.
Face recognition system is tested to Mt.Fuji climbers for their vaccination or negative certificates and health conditions
Shizuoka Prefecture and NEC will test the face recognition system for about 100 participants in trekking tours to Mt. Fuji to check their registered vaccination or negative certificates on the app.
HIS International Tours, a local firm of HIS in America, has launched ‘Copolo,’ an online booking site exclusively for sustainable travel, in collaboration with CHOOOSE, a startup of Norway.
Shizuoka Prefecture organizes an event to control a drone remotely from Singapore to introduce tourism attractions
Shizuoka Prefecture will organize a virtual event ‘Mt. Fuji Drone Challenge in Asagiri’ for Singaporean to control a drone remotely to experience tourism attractions virtually.
Nihon Unisys links to activity booking ‘Asoview!’ platform to enrich B2B distribution for tourism operators
Nihon Unisys travel product distribution platform ‘Offer Links’ and ‘asoview! Agent’ platform for travel agents are linked to deal with Asoview! contents not only as affiliate-typed products but also as their original products.
Meta Tourism, a new tourism concept, kicks off in Japan, visualizing meanings and values of contents on a digital map
Meta Tourism, a new tourism concept that oversees a variety of content layers for a particular place or a particular phenomenon, has started its activities in earnest, when it held a kick-off event for Sumida Meta Tourism Festival on August 24 2021.
Virtual ‘Japan Culture EXPO’ has opened to deliver Japan’s beauties, offering an avatar function in the future
Virtual ‘Japan Culture EXPO’ with a main theme of ‘Japanese people and nature’ opened on August 17 2021 to deliver Japan’s beauties in cooperation with museums and events in Japan.
Internet searches of ‘travel’ drastically decreased as of June 2021 in Japan, particularly among 50s or older
Values' survey shows that Internet searches of ‘travel’ halved as of June 2021, compared to June in both 2019 and 2020. Searches by 20s increased and accounted for 30% of the total, while those by 50s or older decreased.
JTB gives travelers easier booking of local activities on smart phone, linking to a hotel check-in app
Completing system linkage between JTB BOKUN, a local activity booking and payment platform, and aiPass, a smart check-in OS provided by CUICIN, JTB gives travelers easier booking of local activity on smart phone.
KNT-CT and NTA, major Japanese travel firms, provides professional consultations on the third-party travel planning app
KNT-CT and NTA provide travel planning and sharing app 'Holiday' users with professional consultations on the platform, expecting to strengthen touch points with young generations.
Japanese interpreter tour guides serve online tours for Olympic athletes forcibly staying in accommodations
For locked Olympic and Paralympic athletes, a website operator for inbound travelers serves online tours in cooperation with about 150 interpreter tour guides nationwide.
Japanese visitors to online retail shops were up 19% in Q1 of 2021, but the conversion rate was down 16%
According to Adobe report on digital economy trends in Japan market, Japanese visitors to online retail shops were up 19%, and a total of order amount was also up 15%. The conversion rate, however, was down 16%.
Travel DX, a VR-based travel experience provider, sells 360-degree camera ‘VRTrip for a group,’ supposing companies, shopping malls or schools as potential customers.
Japanese experience booking service Vertra launches crowd funding to provide tourism operators with marketing opportunities
Vertra, a Japanese in-destination experience booking service, has launched tourism-specific crowd funding to provide tourism operators with marketing opportunities in preparation for demand growth after COVID-19.
Haneda Airport has started demonstrating 'Face Express,' a face recognition boarding system, for international flight passengers in preparation for full operation in July this year. Face Express registration is completed in one minute or shorter.
JTB builds a virtual space platform to offer a variety of tourism and e-commerce experiences in Japan with avatar operation
JTB will build ‘Virtual Japan Platform’ to offer a variety of Japan's experience contents on a virtual space including e-commerce, together with Fun Japan Communications and FIXER, having an initial goal of 10 million active users by 2024.