Japan National Tourism Organization (JNTO) announced that the number of international visitors in Japan in October 2023 was up 0.8% to 2,516,500 compared to October 2019 (2,496,568), exceeding the 2019 level for the first time since the pandemic happened. The total in the first ten months of 2023 reached 19.9 million visitors, 26.1% fewer visitors than the same period of 2019.
The largest source market continued to be South Korea with 631,100 visitors (up 219.9% over 2019), followed by Taiwan with 413,701 visitors (up 2.7%), China with 256,300 (down 64.9%), U.S. with 211,900 visitors (up 38.2%) and Hong Kong with 179,300 visitors (down 0.7%). The China market still stagnated even during the National Day of China holiday period.
Visitors from 14 of 23 major source markets reached record-high for October, and visitors from Canada (up 37.3% to 51,700), Mexico (up 69.3% to 12,500) and Germany (up 17.6% to 30,900) were record-high on a single-month basis.
According to OAG, international flights arriving in six major airports in Japan (Narita, Haneda, Kansai, Nagoya, Fukuoka and Sapporo) recovered to a 19.2% decrease (17,250 flights) compared to October 2019, and available seats to a 18.6% reduction (4.06 million seats). Haneda handled more flights (4,247) and available seats (1,040,542) than October 2019.
The following graph shows international visitor arrivals by month and by source market.