JTB published ‘JTB Outbound Travel Report 2023,’ which summarizes the outbound travel market trends and foresights of Japan. The annual report is the 36th edition since 1988.
The report says that the outbound travel market of Japan was far from full-scale recovery, as Japanese outbound travelers in 2022 were down 86.2% to 2.77 million only compared to 2019, when the total reached 20 million.
The average travel cost considerably increased compared to 2019 because of weaker Yen and rise in prices in destinations, and about 40% of outbound travelers in 2022 were forced to change their original plans due to higher travel costs.
Since late 2022, when the travel restrictions were relaxed, experienced outbound travelers have gradually been coming back.
In comparison to 2019, the ratio of people who intend to travel abroad even though they don’t have plans yet increases, while the ratio of those who do not want to travel abroad is not so high. Accordingly, the report says that the outbound travel demand is expected to recover in the near future.