Total sales of 43 Japanese major travel companies in September 2023 decreased by 27% over 2019

Japan Tourism Agency announced that sales of 43 major travel companies in September 2023 were down 26.9% to 316 billion JPY compared to the same month of 2019. Sales in domestic travel were down 17.5% to 195 billion JPY, slightly improving from a 27% reduction in August 2023.

Sales in overseas travel were down 40.4% to 103 billion JPY, and sales in inbound travel were down 20.9% to 17.7 billion JPY.

In comparison with September 2019, sales in domestic package tours reduced by 27.7% to 58.5 billion JPY with 1648,238 customers (down 28.1%). Sales in overseas package tours were down 72.8% to 10 billion JPY with 29,534 customers (down 80.7%). After the pandemic, a trend to shift from group travel to FIT seemed to be strong. 


The top was JTB Group with sales of 110 billion JPY (down 23%), followed by NTA with 34 billion JPY (down 16.7%), HIS with 31 billion JPY (down 29.7%), KNT-CT Holdings with 29 billion JPY (down 32.5%) and Hankyu with 25 billion JPY (down 27.4%). 

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