JTB Tourism Research & Consulting asked 18 years old or older international visitors to Japan whether or not experiences in Japan can be triggers to revisit Japan.
The survey results find that things encouraged to experience next time by information getting in traveling in Japan are ‘onsen,’ ‘tourism facilities’ and ‘sweets or snacks’ for Taiwanese travelers and ‘theme parks,’ ‘Japanese traditional or luxury restaurants’ and ‘popular casual restaurants among local people’ for American travelers.
発表資料より
For the survey to pick an image inspired to visit among 17 images, the differences are clear not in countries or regions but in generations.
20s tended to pick images of beach, baseball stadium, outdoor or alcohol beverage, and 50s to pick images of foods or landscape.
The survey also discovered that 88.8% of both Taiwanese and American travelers purchased products related to Japan after returning home. Taiwanese travelers tended to buy ‘snacks’ or ‘foods,’ and American travelers ‘craftworks’ or ‘character goods.’
JTB Tourism Research & Consulting analyzed from the survey results that tourism information getting in traveling in Japan can be a motivation for the next trip to Japan, and it is important for Japanese business operators to keep in touch with inbound travelers as the future buyers.
発表資料より
