Japan Travel and Tourism Association builds a digital platform to help local regions use tourism data analysis

Japan Travel and Tourism Association has built ‘Japan Travel and Tourism Association Digital Platform’ to help local regions use tourism data analysis for sustainable tourism business, together with Open Tone, a member of the project consortium.

The nationwide digital management platform (DMP) integrates tourism-related big data, such as accommodation bookings, traveler behaviors or consumption, as well as tourism statistics and survey data. 

The platform consists of a basic function and a paid extension function. A basic function is to visualize tourism statistics open data on a dashboard, which is divided into four categories of regional tourism outline, regional tourism analysis, regional tourism attractions and comparison with other regions.  

A paid extension function provides more detailed analysis based on big data, an exclusive dashboard incorporating regional original data, demand forecast, calculation of economic effects and so forth. 

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