Japanese AI-based travel booking startup became bankrupt due to rapid booking reduction during the pandemic

atta, a Japanese AI-based travel booking service startup. became bankrupt with total debts of about 130 million JPY on April 5 2023. 

atta, launched in March 2018, provided an app service with accommodation price forecast and price comparison among booking sites based on real-time big data.

Although the startup started a direct booking service on its app in the spring 2022 amid the pandemic, up-front investment for the system development, including recruiting staff, weighted the business management.

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