Japan National Tourism Organization (JNTO) restarted as a practical organization for inbound travel promotions on April 1 2015 by taking over the authority from Japan Tourism Agency (JTA). As JNTO has the authority to make direct contracts with business partners in Japan or in foreign countries, they are expected to have more effective and faster decision-making or more flexible responses from foreign travelers’ viewpoints.
Reorganizing the headquarters’ divisions at the same time, JNTO launched new two divisions dedicated for drawing up strategies and research and marketing activities and also an audit office for contract control or compliance.
In addition, JNTO renewed their corporate identity: development of national economy, revitalization of local regions, promotion of mutual international understandings and improvement of Japan brand as four visions and Information Hub, Coordination, Innovation and Leadership as four missions.
In Japanese
