Japan National Tourism Organization Dubai Office Director talks about how to attract luxury travelers from Middle East as ‘the last blue ocean’ to Japan
Japan National Tourism Organization (JNTO) Dubai Office Executive Officer, Daisuke Kobayashi, talked how important the Middle East is for Japan to exploit a new luxury travel market. He said, "Middle East is the last blue ocean for Japan."
The top-prize winner of Japan Tourism Award 2024 goes to ‘Hotels on the entire railway line project’ shifting a local challenge to a value
The top-prize winners of ‘The 7th Japan Tourism Award' goes to ‘Hotels on the entire railway line project’ renovating vacant houses to hotel rooms and unmanned stations to hotel receptions along the JR Ome Line.
Japan National Tourism Organization recognizes challenges in the inbound travel market are revivals of direct flights and visitors in local areas
Rieko Nakayama, Executive Vice President at Japan National Tourism Organization (JNTO), explained the current inbound travel market situation and JNTO's Inbound Marketing Strategy.
Tourism EXPO Japan 2023 with a theme of ‘Future’ will be held in Osaka for the first time in the past four years
‘Tourism EXPO Japan 2023 Osaka Kansai’ will be held in Intex Osaka for four days from October 26 to 29. A main event theme is ‘Travel festival to meet the future,’ showcasing the future vision of the diversified tourism industry.
Japan National Tourism Organization draws up a 2023-2025 marketing strategy for inbound travel with three pillars
Japan National Tourism Organization drew up a three-years marketing strategy for inbound travel by 2025 to achieve the government’s goals, focusing on ‘strategy by market,’ ‘cross-market strategy’ and ‘MICR strategy.'
Japan National Tourism Organization accelerates actions for full- recovery of the inbound travel market
Japan National Tourism Organization (JNTO) drew up major action plans in FY2023 to boost full-recovery of the inbound travel market, positioning Northern Europe (Sweden, Denmark, Norway and Finland) as a new focus market.
JNTO recognizes a key for recovery of the inbound travel market is demand-supply balance of air seats
Rieko Nakayama, Japan National Tourism Organization (JNTO) Executive Vice President, said at a press briefing that the inbound travel market has been recovering well since the Japanese border practically opened on October 11.
International conferences in Japan drastically reduced by 99% to were 29 only in 2021 compared to pre-pandemic
The number of international conferences in Japan through 2021 reduced by 86.9% year on year or 99.2% over 2019 to 29 only, and the number of participants was down 42.6% year on year or 97.2% over 2019.
Japan National Tourism Organization focuses on higher-valued travel toward full-scale recovery of the inbound travel market
Japan National Tourism Organization (JNTO) has restarted full-scale promotions to the world, following practical open of the border on October 11 2022, focusing on adventure tourism as well as higher-valued travel from Europe, U.S. and Australia particularly.
Japan National Tourism Organization develops AR experiences of the famous summer festival in Japan for Singapore
Japan National Tourism Organization (JNTO) has launched a digital promotion using the AR technology in Singapore, in which a user can enjoy virtual experience of the famous summer festival ‘Nebuta’ in Aomori Prefecture on a smartphone.
A Japan National Tourism Organization leader talks about the promotional strategies for rebound of the inbound travel market
Japan National Tourism Organization (JNTO) Executive Senior Vice President Kyoji Kuramotchi talked about the next steps for rebound of the inbound travel market, expecting FIT will be opened soon. How does JNTO develop its strategies to achieve the national goals.
Japan National Tourism Organization is preparing for open of individual travel, including online advertising campaigns with airlines
As soon as the FIT market is reopened, JNTO will develop a large scale of advertising campaigns to let consumers know that Japan is ready for every international tourist, as many potential international travelers seem to wait and see until FIT is allowed.
Tourism EXPO Japan 2022 will be organized in September in Tokyo for the first time in the past four years
Japan Travel and Tourism Association, Japan Association of Travel Agents (JATA) and Japan National Tourism Organization (JNTO) will jointly organize ‘Tourism EXPO Japan (TEJ) 2022’ in Tokyo Big Sight for four days from September 22 2022. Tokyo will be a host city for the first time in the past four years.
Japan National Tourism Organization (JNTO)'s survey finds that potential visitors to Japan are estimated at about 330 million out of the total population of 4.5 billion in 22 focus markets. About 40% of overseas travel experiences in Taiwan and Hong Kong have visited Japan four times or more.
JNTO virtual tours and cross-border e-commerce on the Alibaba platform were joined by 1.35 million Chinese viewers
Chineses viewers of the virtual tours connected to cross-border e-commerce on the Alibaba platform, which were broadcasted by Japan National Tourism Organization reached 1.35 million in total.
JNTO research finds Tokyo Olympics 2020 motivates 390 million people in the world to visit Japan in the future
JNTO announced results of its research on how Tokyo Olympics and Paralympics affected foreign people’s willingness to visit Japan, and ‘higher value-added travel,’ ‘sustainable tourism’ and ‘adventure tourism’ as its promotional focuses.
Tourism EXPO Japan 2022 will be organized with a hybrid format in Tokyo for the first time in the past four years
Hybrid ‘Tourism EXPO Japan 2022’ will be organized in Tokyo Big Sight for four days from September 22 to 25 next year. This will be the first event in Tokyo in the past four years.
Japan National Tourism Organization addresses sustainable tourism more seriously, particularly eyeing the Europe market
Japan National Tourism Organization (JNTO) is addressing sustainable tourism in Japan more seriously from standpoints of protecting and cultivating ‘environment,’ ‘culture’ and ‘economy’ in local communities, particularly focusing on the European market.
Japan National Tourism Organization will organize an online business meeting for inbound travel in March 2022
Japan National Tourism Organization (JNTO) will organize ‘VISIT JAPAN Travel Mart 2021’ for the inbound travel market as a full online event from March 1 to 3 2022, joined by 70 overseas buyers and 70 domestic sellers.
Tourism EXPO Japan 2021 in Osaka will be postponed to autumn 2023 due to uncertainty amid the pandemic
Tourism EXPO Japan 2021 in Osaka will be postponed to autumn 2023 due to the uncertain situation, though it is scheduled to be take place from November 25 to 28 this year.