Japan launches a large-scale promotional campaign, targeting Europe, U.S.A. and Australia

Japan Tourism Agency and Japan National Tourism Organization (JNTO) has launched ‘Enjoy My Japan Global Campaign’ targeting Europe, U.S.A. and Australia to deliver tourist attractions of Japan on digital advertisement and a special campaign website. 

Based on the survey results in Germany, U.K., France, U.S.A., Canada and Australia, the campaign focuses on seven different traveler passions including ‘Cuisine,’ ‘Tradition’ and ‘Outdoor,’ for which a special movie is delivered on a variety of overseas media and SNS sites.

The special campaign website has an automatic function to offer a movie to meet a viewer’s interest after answering three simple questions on travel in Japan.


In Japanese

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