Japan Tourism Agency reveals outlines of a travel discount program in the devastated Hokuriku, but opening date is not decided yet
Japan Tourism Agency officially announced outlines of a travel discount program in the devastated Hokuriku. International visitors to Japan are eligible for the program, too.
The total number of guest nights in December 2023 (provisionally) was up 9.4% year on year to 51.5 million, which were also up 9.3% compared to the same month of 2019. Foreigner travelers were up 32.3% to 12.1 million.
Sales of 43 major travel companies in October 2023 were down 22.9% to 347 billion JPY compared to the same month of 2019. As sales of both domestic and overseas package tours were largely down, a trend to shift from group travel to FIT seemed to be strong.
Japanese government approves a policy package for measures against over-tourism, emphasizing joint tourism promotions with local communities
The Japanese government approved a policy package for measures against over-tourism with three pillars of manner eduction, more international visitors to local regions and joint tourism promotions with local communities.
Japan Tourism Agency classifies countermeasures against over-tourism as three concrete ideas at the second cross-ministries meeting on over-tourism preventions.
A cross-ministries conference for relaxation of over-tourism in Japan just started in order to sum up effective measures in this autumn
The first meeting of a cross-ministries conference to discuss prevention or control of over-tourism was held on September 6 to sum up effective measures in this autumn. At the first meeting, the members shared the current challenges in tourism.
Japan Tourism Agency requests 2.2 times more budget for FY2024 than FY2023, focusing on a labor shortage issue in the hospitality industry
Japan Tourism Agency (JTA) has requested a budget of 24.1 billion JPY for FY2024 starting April 1 2024, 2.2 times more budget than FY2023. For programs to solve the labor shortage issue particularly in the hospitality industry, 400 million JPY, 2.67 times more than FY2023 have been requested.
Tourism Minister of Japan says that cross-ministries solution plans against over-tourism will be announced in this coming autumn
Tetsuo Saito, Minister of Land, Infrastructure, Transport and Tourism, revealed that Japan Tourism Agency will set up a meeting to discuss prevention or control of over-tourism to reveal solution plans in this coming autumn.
Inbound guest nights in Japan recovered to a 8% decrease over 2019, while growth of Japanese guest nights was slower
the total number of guest nights in May 2023 (provisionally) was up 36.2% year on year to 50.1 million. International guest nights recovered to a 7.8% reduction to 9 million compared to May 2019.
Japan Tourism Agency drives a program to create world-competitive snow resorts, selecting 14 areas as target resorts
Japan Tourism Agency has selected 14 areas as target snow resorts under its program o create world-competitive snow resorts, such as Sapporo, Zao, Echigo Yuzawa or Hakuba.
Sales of 43 major travel companies in FY2022 ended March 31 2023 doubled year on year or decreased by 36.3% over FY2019 to 2.9 trillion JPY in total. Sales in domestic travel recovered to a 6.5% reduction to 2.4 trillion JPY compared to FY2019.
International guest nights remarkably recovered in April 2023, while Japanese guest nights reduced compared to 2019
The total number of guest nights in April 2023 (provisionally) was up 41.6% year on year to 47.8 million. International guest nights recovered to a 8% reduction to 10.4 million compared to April 2019.
Sales of 43 major travel companies increased by 17.8% to 531 billion JPY in total in March 2023, compared to March 2019.
Japan Tourism Agency is promoting outbound travel from Japan, together with the travel industry, designating 24 destinations as significant markets
Japan Tourism Agency (JTA) and Japan Association of Travel Agents (JATA) launched an outbound travel initiative called ‘Now, Overseas Travel!' to recover the outbound travel market, including half-price support for acquisition of a passport by JATA.
The total number of guest nights in March 2023 (provisionally) was up 48.6% year on year to 49.7 million, which were down just 2.8% even compared to March 2019.
Japan Tourism Agency shows four pillars of how local tourism plays promote DX to improve destination management
Japan Tourism Agency instructs how local tourism players should promote digital transformation in four pillars, showing the future vision, the current challenges, how to solve issues and also KPIs in FY2027.
Japan Tourism Agency drew up a policy package to recover the outbound travel market, expecting to achieve 20 million travelers, the 2019 level, as soon as possible.
Japan Tourism Agency launches a public-private committee to encourage companies to introduce telework and Workcation rules
Japan Tourism Agency launched a public-private committee for telework and Workcation promotion to create momentum for telework and Workcation and working on companies to introduce new corporate rules.
More than 90% of Japanese Generation Z who have experienced overseas travels want to travel overseas this year
More than 90% of Japanese Generation Z who have experienced overseas travels say that they want to go overseas within this year, according to Japan Tourism Agency's survey. The most-focused point to choose a destination is ‘security’ with 73%.
Japan Tourism Agency shows drafts of the new national tourism policy by 2025, focusing on consumption goals rather than numerical goals
Japan Tourism Agency proposed drafts of new Basic Act for Promoting a Tourism-Oriented Country by 2025, focusing on quality improvement rather than an increase in quantity, having three strategy pillars.