Tourism Australia develops a large scale of advertising campaign for Japan, appealing local experiences and free entry
Tourism Australia (TA) has started developing a large scale of advertising campaign in Japan to appeal tourism attractions to be selected as the next leisure destination in accordance with ease of travel restrictions into Japan.
Yokohama City started ‘Find Your YOKOHAMA Campaign’ as a tourism recovery support program to discount travel attractions for travelers from neighboring prefectures except Tokyo.
Japanese government will expand subsidies for domestic travel to a regional block on April 1 before nationwide Go To Travel
Japanese Prime Minister Fumio Kishida announced at a news conference on March 16 that the government will expand subsidies for domestic travel from within prefecture to a regional block on April 1 before nationwide ‘Go To Travel’ campaign is restarted.
JNTO research finds Tokyo Olympics 2020 motivates 390 million people in the world to visit Japan in the future
JNTO announced results of its research on how Tokyo Olympics and Paralympics affected foreign people’s willingness to visit Japan, and ‘higher value-added travel,’ ‘sustainable tourism’ and ‘adventure tourism’ as its promotional focuses.
Tokyo Convention & Visitors Bureau (TCVB) and Osaka Convention & Tourism Bureau (OCTB) signed a comprehensive partnership agreement in the tourism space to develop joint promotions.
Japan National Tourism Organization addresses sustainable tourism more seriously, particularly eyeing the Europe market
Japan National Tourism Organization (JNTO) is addressing sustainable tourism in Japan more seriously from standpoints of protecting and cultivating ‘environment,’ ‘culture’ and ‘economy’ in local communities, particularly focusing on the European market.
Tourist destinations in Japan offer online contents for the future real travel during a week-long Golden Week holiday period
Many tourist destinations, including foreign tourism boards, have offered online travel contents you can feel like going out at home during a week-long Golden Week holiday period.