Accor will open 23 Grand Mercure and Mercure hotels in Japan at the same time on April 1 2024, taking over Daiwa Resort properties
Accor announced that they will open 12 Grand Mercure hotels and 11 Mercure hotels in Japan nationwide at the same time on April 1 2024 and develop ‘#Hanare Tabi (Remote Travel in English)’ project as a new travel style.
Nara Prefecture strengthens gastronomy tourism for inbound travelers, offering specially-arranged tours focusing on sake or local foods in Nara.
Japan National Tourism Organization Dubai Office Director talks about how to attract luxury travelers from Middle East as ‘the last blue ocean’ to Japan
Japan National Tourism Organization (JNTO) Dubai Office Executive Officer, Daisuke Kobayashi, talked how important the Middle East is for Japan to exploit a new luxury travel market. He said, "Middle East is the last blue ocean for Japan."
Japan National Tourism Organization recognizes challenges in the inbound travel market are revivals of direct flights and visitors in local areas
Rieko Nakayama, Executive Vice President at Japan National Tourism Organization (JNTO), explained the current inbound travel market situation and JNTO's Inbound Marketing Strategy.
Japan Tourism Agency is promoting outbound travel from Japan, together with the travel industry, designating 24 destinations as significant markets
Japan Tourism Agency (JTA) and Japan Association of Travel Agents (JATA) launched an outbound travel initiative called ‘Now, Overseas Travel!' to recover the outbound travel market, including half-price support for acquisition of a passport by JATA.
Japan National Tourism Organization accelerates actions for full- recovery of the inbound travel market
Japan National Tourism Organization (JNTO) drew up major action plans in FY2023 to boost full-recovery of the inbound travel market, positioning Northern Europe (Sweden, Denmark, Norway and Finland) as a new focus market.
Japan Association for the 2025 World Exposition begins driving ‘Tourism + EXPO’ efforts in earnest to spread effects of the EXPO nationwide. Nobuhiko Hohokabe, Executive Director of Local Community and Tourism Department, talked about ‘Tourism + EXPO.'
Japan Association of Travel Agents launches a year-round promotion project to boost Japanese outbound travel
Japan Association of Travel Agents (JATA) launched a year-round promotion project to boost outbound travel demand, including social media posting campaigns and also a financial support for acquisition of new passports.
Japan Tourism Agency opened a special website to search benefited travel products for weekdays as one of “One more night in weekday’ campaigns.
Japan National Tourism Organization focuses on higher-valued travel toward full-scale recovery of the inbound travel market
Japan National Tourism Organization (JNTO) has restarted full-scale promotions to the world, following practical open of the border on October 11 2022, focusing on adventure tourism as well as higher-valued travel from Europe, U.S. and Australia particularly.
Qantas Airways is driving tourism promotion in Japan in earnest with restart of Haneda-Sydney services
Resuming three flights a week between Haneda and Sydney with A330-300 (28 business class seats and 260 economy class seats) on September 13, Qantas Airways is restarting tourism promotion activities in Japan in earnest.
Tourism Australia develops a large scale of advertising campaign for Japan, appealing local experiences and free entry
Tourism Australia (TA) has started developing a large scale of advertising campaign in Japan to appeal tourism attractions to be selected as the next leisure destination in accordance with ease of travel restrictions into Japan.
Yokohama City started ‘Find Your YOKOHAMA Campaign’ as a tourism recovery support program to discount travel attractions for travelers from neighboring prefectures except Tokyo.
Japanese government will expand subsidies for domestic travel to a regional block on April 1 before nationwide Go To Travel
Japanese Prime Minister Fumio Kishida announced at a news conference on March 16 that the government will expand subsidies for domestic travel from within prefecture to a regional block on April 1 before nationwide ‘Go To Travel’ campaign is restarted.
JNTO research finds Tokyo Olympics 2020 motivates 390 million people in the world to visit Japan in the future
JNTO announced results of its research on how Tokyo Olympics and Paralympics affected foreign people’s willingness to visit Japan, and ‘higher value-added travel,’ ‘sustainable tourism’ and ‘adventure tourism’ as its promotional focuses.
Tokyo Convention & Visitors Bureau (TCVB) and Osaka Convention & Tourism Bureau (OCTB) signed a comprehensive partnership agreement in the tourism space to develop joint promotions.
Japan National Tourism Organization addresses sustainable tourism more seriously, particularly eyeing the Europe market
Japan National Tourism Organization (JNTO) is addressing sustainable tourism in Japan more seriously from standpoints of protecting and cultivating ‘environment,’ ‘culture’ and ‘economy’ in local communities, particularly focusing on the European market.
Tourist destinations in Japan offer online contents for the future real travel during a week-long Golden Week holiday period
Many tourist destinations, including foreign tourism boards, have offered online travel contents you can feel like going out at home during a week-long Golden Week holiday period.