Nielsen Digital’s ‘Tops of 2021: Digital in Japan’ ranking shows that the top internet service was Yahoo! Japan with the reach rate of 68.9% a month, followed by Goggle with 65.1%. Seven out of ten Japanese people used the top two services one time or more a month.
Top 10 services are as follows:
1 Yahoo! Japan (68.9%)
2 Google (65.1%)
3 LINE (56.8%)
4 YouTube (56.5%)
5 Rakuten (49.2%)
6 Amazon (41.9%)
7 Twitter (40.5%)
8 Instagram (37.9%)
9 PayPay (29.8%)
10 Facebook (28.9%)
YouTube was the top service in terms of GRP and usage time probably because people were forced to stay home amid COVID-19.
