Digital
Japanese Consumers Are Influenced by User Reviews in Purchase Decision - Digital Media Usage Survey by Tohmatsu
Digital media usage survey by Tohmatsu revealed Japanese consumers and international consumers are influenced differently in purchase decision
“Kyoto” Proved to Be the Most Frequently Searched Keyword in 2014 Among the Tourist Attractions in Japan
“Kyoto” was the most frequently searched keyword in 2014 among the tourist attractions in Japan.
E-Commerce Market for Accommodation/Travel Industry Expand Over 20% to 1.8 Trillion Yen- FY2013 E-Commerce Market Survey by the Ministry of Economy, Trade and Industry
The Ministry of Economy, Trade and Industry (METI) conducted the FY2013 E-Commerce Market Survey to analyze the current state of the Japanese e-commerce (EC) market.
Social Media Users- 29% Regretted Spending Too Much Time, 23% Felt Stress
Result from a survey on usage of social media (SNS) in Japan conducted by ICT Research & Consulting
77% of the Leisure Oriented Travelers “Would Not Make Reservations at Hotels without Reviews,” While 59% of the Business Travelers Are “Not Concerned About Reviews”- Agoda.com Survey
Leisure oriented travelers feel online reviews are important when making hotel reservations, while business travelers are not concerned about reviews- Agoda.com Survey
More Smartphone Users Access to the Japanese Travel Reservation Service Sites, but the PC Users Spend More Time- Analysis by Nielsen
Nielsen has analyzed the top 10 travel reservation service sites in Japan
Social Media Utilized by Japanese Enterprises- Facebook 76%, LINE 34%, Google 32%
Survey on the utilization of the social media by Japanese business enterprises.
Websites Visited by Japanese Travelers: Rakuten Travel Tops the Industry While HIS Attracts Prospect Overseas Travelers
Websites being visited the most by Japanese travelers in June 2014
“Communications Usage Trend Survey in 2013” by MIC Indicates Users’ Rapid Shift to Smartphones
According to the “Communications Usage Trend Survey in 2013” by MIC, over 100 million Japanese used internet and many of them shifted to smartphones from other devices
Forecast for the Growing Smart Device Market in Japan
Forecast for the ｇrowing ｓmart ｄevice ｍarket in Japan- the volume of shipment for tablets will overtake notebook PCs
Rakuten Travel Reservation Status for the Summer 2014
Rakuten Travel reservation status for the summer 2014, on-line reservation using mobile terminals increased more than 70%
Travel Related Sites Rank High in Web Brand Survey- Spring/Summer 2014
Travel related sites rank hgh in web brand survey, "Jalan Net" and "JTB" grew strongly - Nikkei BP Consulting survey (Spring/Summer 2014)
