Okinawa forecasts that tourists will reduce 20% to 8.22 million in 2023 compared to 2019, as domestic tourists recover to the pre-pandemic level
Okinawa Convention & Visitors Bureau (OCVB) has forecasted that the number of tourists to Okinawa will increase by 44.3% year on year to 8.22 million in 2023. International arrivals in Okinawa are expected to reduce 65.5% to 1.02 million compared to 2019.
Okinawa Prefecture draws up a tourism promotion basic plan to become a sustainable destination to be selected in the world
Okinawa Prefecture drew up ‘Okinawa Tourism Promotion Roadmap’ to become ‘a sustainable destination to be selected in the world' with KPIs of local communities’ happiness of 90%, tourism revenue of 1.2 trillion JPY.
A World Heritage island in Okinawa Prefecture draws up a new tourism management plan to limit 1,200 visitors a day for sustainability
Iriomote Island in Okinawa Prefecture, a remote island registered as UNESCO World Heritage, drew up a new tourism management plan to restrict visitors up to 1,200 a day or up to 330,000 a year.
More than 60% of Japanese Generation Z do not want to drive in Okinawa, and 80% want to use public transportation
62.9% of Generation Z living in Tokyo or Osaka areas answered that they do not want to drive in Okinawa. 83.3% of those want to use public transportation in Okinawa, according to Okinawa Convention & Visitors Bureau (OCVB)’ survey.
Okinawa Convention & Visitors Bureau (OCVB) encourages travelers to use public transportation without rent-a-car as a new trip way in Okinawa.The renewed site introduces model courses or trip itineraries.
96% of Workcation experiences in Okinawa say they want to come back again, but the biggest issue is cost
95.6% of Workcation experiences in Okinawa answered that they want to come back again for Workcation. Regarding hurdles for Workcation, the most answers were found in ‘cost.'
Okinawa Convention and Visitors Bureau (OCVB) announced its forecast to increase incoming tourists for the first three months of FY2022 (April to June 2022) by 113.7% year on year to 1,187,000.
Airbnb signs a Workcation agreement with Okinawa to help create relationship travelers and local experiences
Airbnb Japan signed a Workcation agreement with Cabinet Office Okinawa General Bureau to create connections between guests and hosts and local communities in Okinawa to increase relationship and co-education travelers.
Car-centered travel seems to discourage young generation to visit Okinawa, as 30% of Japanese GenZ hesitate to use rent-a-car
Car-centered travel in Okinawa may discourage Generation Z and Millennium Generation to choose Okinawa as a leisure destination, as The Okinawa Development Finance Corporation survey shows 37.7% of them say ‘they do not hesitate to use rent-a-car.'
Okinawa forecasts to lose prefectural GDP of 340 billion JPY in FY2021 with a 56% decrease in tourists over FY2019
Visitors to Okinawa Prefecture is expected to reduce by 56% to 3.2 million in FY2021 ended March 31 2022 compared to FY2019, and the prefecture has forecasted to lose nominal GDP of 342.8 billion JPY.
Okinawa Prefecture sells Okinawa to Japanese travelers as an alternative destination to overseas travel
Okinawa Prefecture and Okinawa Convention & Visitors Bureau (OCVB) promote to sell Okinawa to Japanese overseas travel lovers as an alternative destination to overseas travel in four categories of ‘America,’ ‘Hawaii,’ ‘Asia’ and ‘Ryukyu.'
Okinawa gives a blue wristband a visitor with vaccination certificate or negative certificate for safe and privilege traveling
To address economic activities and infection prevention together, Okinawa will give a blue wristband to a visitor who shows a vaccination certificate or a negative certificate in August and September.
Okinawa targets 7 million incoming travelers in FY2021, focusing on revival of school trips in the recovery project
Okinawa Convention & Visitors Bureau (OCVB) targets 3.7 million arrivals in FY2020 and 6.7 million domestic arrivals and 300,000 international arrivals in FY2021, supposing that the current COVID-19 condition including travel restrictions, will improve.