Japan Domestic Travel
Domestic travel consumption of Japanese travelers halved to 9.9 trillion JPY in 2020, and travel expenditure a traveler were also down
Domestic travel consumption by Japanese travelers was down 46.5% year on year to 2,694 billion JPY in the fourth quarter of 2020 (October to December 2020), and the yearly total accordingly decreased by 54.9% to 9,898 billion JPY. Travel expenditure was down 9.2% to 33,925 JPY a traveler a trip in 2020.
Japanese domestic recovery program ‘Go To Travel’ users reached 82.8 million guest night in total with a budget of 484 billion JPY
users of Japanese domestic travel recovery program ‘Go To Travel’ reached about 82.8 million guest nights in total by December 15 2020, using a budget of 484.2 billion JPY at least for the program.
More than 60% of all bookings in hotels in Kyoto City were cancelled in New Year holiday period due to suspension of ‘Go To Travel’
DMO KYOTO announced that the occupation rate of 35 hotels in Kyoto City was 31.1% in the New Year holiday period, and 63.8% of all bookings in the period were cancelled following the announcement of the tentative suspension of 'Go To Travel' nationwide on December 14 2020.
Sharing economy market scale of Japan is expected to grow to 14 trillion JPY in FY2030 without anxiety about COVID-19
Sharing Economy Association says that the sharing economy market scale of Japan is expected to reach 2.1 trillion JPY in FY2020 and to grow to 14.2 trillion JPY without any anxieties about COVID-19. The market scale of space sharing services including private home sharing will amount to 342.9 billion JPY in FY2020.
ANA and JAL suffered a 60% decrease in passengers during the 2020-2021New Year holidays, affected by suspension of ‘Go To Travel’
ANA and JAL reduced their domestic flight passengers by around 60% year on year and dropped the load factors to 40% during the 2020-2021 New Year holiday period, largely affected by suspension of the domestic travel recovery program 'Go To Travel' nationwide.
The government declares the second state of emergency in Tokyo and three neighbor prefectures, sticking to Tokyo Olympics this summer
The Japanese government declared the second stare of emergency in Tokyo, Chiba, Kanagawa and Saitama on January 7 for a month until February 8, while Prime Minister Suga showed a willingness to host Tokyo Olympics this summer.
Users of ‘Go To Travel,’ Japan’s domestic travel recovery initiative, reached 68.5 million as of the end of November, using a budget of 400 billion JPY
‘Go To Travel,’ the Japan’s domestic travel recovery initiative, was used by 68.5 billion guest nights from the opening day of July 11 to the end of November, and a budget used for the initiative totaled about 406.3 billion JPY at least.
Travel consumption of 318.7 billion JPY may be lost due to nationwide tentative suspension of the Japan’s domestic travel recovery initiative
JTB Tourism Research & Consulting has calculated losses of 9.6 million travelers and 318.7 billion JPY in travel consumption due to the tentative suspension. Japanese domestic travelers during 2020-2021 New Year holiday period is expected to reduce by 73% to 7.9 million from 29.3 million a year ago.
Japan’s domestic travel recovery initiative ‘Go To Travel’ will be suspended nationwide until January 11 2021
The Japanese government decided to suspend the domestic travel recovery initiative ‘Go To Travel’ nationwide until January 11 to make all efforts to stop infection spread. Compensation of cancellations for travel operators is up to 50% of the booked travel price.
Kyoto saw the first growth of Japanese guest nights in the past 13 months in October 2020 with the occupancy rate of 40% of higher
Japanese guest nights in Kyoto City in October 2020 were up 2.2% year on year, the first monthly growth in the past 13 months since September 2019, and the average occupancy rate was also up 8.2 point to 41.0% compared to September, marking the first 40% or higher since Declaration of the State of Emergency.
Japan Tourism Agency boosts ‘decentralized travel’ as a New Normal traveling style
Japan Tourism Agency (JTA) is developing ‘decentralized travel’ campaign as a New Normal traveling style. Using the special logo, travel operators are developing their original campaigns, creating decentralized travel-themed products and offering reward opportunities.
The Japanese government decides extension of ‘Go To Travel’ initiative to June 2021 and reception of small group inbound travelers
The Japanese government has decided to extend 'Go To Travel' to the end of June next year from originally January 31 2021 and also to receive small group inbound travelers step by step toward Tokyo Olympics next summer.
Japan’s domestic travel recovery program ‘Go To Travel’ excludes Osaka and Sapporo, where COVID-19 cases increase again
The Japanese government decided to exclude Osaka City and Sapporo City as destinations from the domestic travel recovery initiative 'Go To Travel' by December 15 2020 because COVID-19 cases have rapidly been increasing.
JTB launches ‘resort working’ subscription program in Okinawa, offering all-you-can-use services for a year
JTB has started selling the subscription-typed resort working program in Okinawa, which allows you to use a hotel, co-working places, rent-a-car, delivery of baggage and flights to resort islands for a year whenever you want to, by paying 30,000 JPY.
Japanese domestic travel recovery initiative ‘Go To Travel’ was used by 39.8 million guest nights in total, supporting 4,700 JPY a traveler
The number of guest nights for Japanese domestic travel recovery initiative ‘Go To Travel’ reached 39.8 million by the end of October, and the average supported amount by the government was 4,743 JPY a traveler a night.
Japan's domestic travel recovery campaign ‘Go To Travel’ boomed in a month after September 15
Guest nights of the government’s domestic travel recovery initiative ‘Go To Travel’ reached about 31.4 million in the period between the launch day of July 22 and October 15 2020, doubling from 16.9 million announced on September 15.
Where did travelers go from Tokyo after Tokyo was added in the government’s domestic travel recovery campaign ‘Go To Travel’?
NAVITIME Japan surveyed what Tokyo residents searched for their travels after Tokyo was added in the government’s domestic travel recovery campaign ‘Go To Travel' in comparison between the first weekend of October and the first weekend of September. The most-searched prefecture for public transportation was Ishikawa.
Japan Tourism Agency staff works remotely in Hokkaido to translate their own experiences into policymaking for Workcation
Japan Tourism Agency (JTA) staff themselves experienced Workcation in Hokkaido to translate their experiences into policymaking for Workcation.
Keidanren or Japan Business Federation seriously focuses on Workcation, working together with the tourism association
Japanese influential economy body Keidanren or Japan Business Federation is addressing promotion of Workcation in Japan, working together with Japan Travel and Tourism Association and Workcation Alliance Japan.
The popularity of ‘Tottori Sand Dunes’ soared as a driving domestic destination in Japan during the big autumn holiday week
According to NAVITIME Japan, the most popular destination was ‘Gotemba Premium Outlet Mall’ in Shizuoka, followed by ‘Tottori Sand Dunes’ in Tottori and ‘Nikko Toshogu’ in Tochigi in big 'Sliver Week' holiday, based on driving navigation service data.
