Japanese Travelers

Tourism Expo Japan 2023 was held in Osaka to appeal tourism in Japan to the world toward EXPO 2025 Osaka Kansai

Tourism Expo Japan 2023 was held in Osaka to appeal tourism in Japan to the world toward EXPO 2025 Osaka Kansai

Four-days ‘Tourism Expo Japan 2023 Osaka/Kansai’ was held with a theme of ‘OPEN THE DOOR TO THE FUTURE,’ from October 26 to 29 2023 to showcase the future of diversified tourism industries in Japan after the pandemic.
The most-attractive prefecture in Japan is Hokkaido for 15 years in a row, and seven prefectures raise tourism attractiveness rankings

The most-attractive prefecture in Japan is Hokkaido for 15 years in a row, and seven prefectures raise tourism attractiveness rankings

Brand Research Institute' survey finds that the most-attractive prefecture was Hokkaido for 15 years in a row, and the most-attractive city was Sapporo for three years in a row.
Japanese outbound travelers exceeded 1 million for two months in a row, but still reduced by 40% over 2019

Japanese outbound travelers exceeded 1 million for two months in a row, but still reduced by 40% over 2019

The number of Japanese overseas travelers were 1,004,700 in September 2023, marking more than 1 million for two months in a row, but the result was still down 42.6% compared to September 2019.
JTB Outbound Travel Report 2023 says that the Japan’s outbound travel market in 2022 was affected by weaker Yen and rise in prices in destinations

JTB Outbound Travel Report 2023 says that the Japan’s outbound travel market in 2022 was affected by weaker Yen and rise in prices in destinations

JTB published ‘JTB Outbound Travel Report 2023,' saying the outbound travel market of Japan was far from full-scale recovery because of weaker Yen and rise in prices in destinations.
Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.
International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.
Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season

Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season

The number of Japanese overseas travelers were 1,201,200 in August 2023, the first over 1 million a month since the pandemic happened.
Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay

Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay

J.D. Power Japan ‘airline customer satisfaction survey 2023’ finds that the most-satisfied airline is Star Flyer. he most-affected factor to customer satisfaction is ‘flight crew’ with the ratio of 27%.
Hawaii Senator and Representative visiting Japan emphasized, “We always welcome Japanese travelers to Hawaii except wildfire-damaged West Maui.”

Hawaii Senator and Representative visiting Japan emphasized, “We always welcome Japanese travelers to Hawaii except wildfire-damaged West Maui.”

A Hawaii State Legislature delegate of a total of 13 members recently visited Japan to deepen economic partnership and friendship with Japan. They talked about the current condition in wildfire-damaged Maui.
Travel spending in Japan per Japanese traveler increased by 15% in Q2 of 2023 compared to 2019

Travel spending in Japan per Japanese traveler increased by 15% in Q2 of 2023 compared to 2019

the total amount of Japanese travel consumption was up 27.7% year on year to 5.6 trillion JPY in the 2nd quarter of 2023 (April to June 2023). Travel spending a travel per traveler was up 11% year on year to 41,875JPY, which were 14.6% more than even 2019.
890,000 Japanese travelers went abroad in July 2023, remaining a 46% decrease compared to 2019

890,000 Japanese travelers went abroad in July 2023, remaining a 46% decrease compared to 2019

The number of Japanese overseas travelers were 891,600 in July 2023, approximately 190,000 more travelers than the previous month, but the result still remained a 46.3% decrease compared to July 2019 (1,659,166 travelers).
ANA and JAL are expected to recover international flight bookings during this summer vacation period to 65 to 70% of 2019

ANA and JAL are expected to recover international flight bookings during this summer vacation period to 65 to 70% of 2019

Both ANA and JAL have had more bookings on domestic flights than a year ago and have recovered international flights bookings to 65 to 70% of 2019.
‘Leisure White Paper 2023’ of Japan shows the ratio of ‘priority more on leisure than on work’ rose every year to 64%

‘Leisure White Paper 2023’ of Japan shows the ratio of ‘priority more on leisure than on work’ rose every year to 64%

‘Leisure White Paper 2023' finds that 63.9% of Japanese answered that they put an priority more on leisure than on work. The highest ratio of leisure activity participation was seen in ‘domestic travel’ with 42.8%, 10 % higher than 2021.
Japanese outbound travelers in June 2023 still remained a 54% reduction compared to 2019

Japanese outbound travelers in June 2023 still remained a 54% reduction compared to 2019

The number of Japanese overseas travelers were 703,300 in June 2023, which still remained a 53.8% reduction compared to June 2019.
Awareness to sustainable travel among Japanese travelers is getting higher, but only 22% do not care about additional cost

Awareness to sustainable travel among Japanese travelers is getting higher, but only 22% do not care about additional cost

56% of all Japanese respondents (76% globally) said that they want to do more sustainable travel in the next year, but only 22% said that they do not care about additional cost, which is much lower than 43% globally.
Japanese outbound travelers are expected to double to 1.2 million in this summer holiday season compared to a year ago, reported by JTB

Japanese outbound travelers are expected to double to 1.2 million in this summer holiday season compared to a year ago, reported by JTB

JTB has forecasted that a total of Japanese travelers in this summer holiday season (July 15 to August 31 2023) is expected to increase by 17.8% year on year to 73.7 million. Japanese outbound travelers is expected to increase by 114.3% year on year to 1.2 million.
Tourism EXPO Japan 2023 with a theme of ‘Future’ will be held in Osaka for the first time in the past four years

Tourism EXPO Japan 2023 with a theme of ‘Future’ will be held in Osaka for the first time in the past four years

‘Tourism EXPO Japan 2023 Osaka Kansai’ will be held in Intex Osaka for four days from October 26 to 29. A main event theme is ‘Travel festival to meet the future,’ showcasing the future vision of the diversified tourism industry.
Expedia finds that Japanese users searched more long-haul overseas destinations than before for this summer vacation

Expedia finds that Japanese users searched more long-haul overseas destinations than before for this summer vacation

According to Expedia, searches about overseas destinations for this summer by Japanese users are 227% more than a year ago. The most-searched city is Seoul.
Travel expenditure on internet in Japan rose by 60% year on year to 4,402 JPY in April 2023

Travel expenditure on internet in Japan rose by 60% year on year to 4,402 JPY in April 2023

The average expenditure on internet by a household increased by 10.8% year on year to 21,975 JPY in April 2023. Travel expenditure on internet was up 58.7% to 4,402 JPY, close to 4,771 JPY in August 2019.
Japanese outbound travelers in May 2023 still remained half of 2019, despite a 70% recovery of international flights from Japan

Japanese outbound travelers in May 2023 still remained half of 2019, despite a 70% recovery of international flights from Japan

The number of Japanese overseas travelers were 675,700 in May 2023, approximately 110,000 more travelers than the previous month, and the reduction rate had been small since January 2023.