Japanese Travelers

The number of Japanese outbound travelers was down 36.8% to 1,219,800 in March 2024 compared to the same month 2019.

The number of guest nights in lawfully-registered home-sharing properties for the first two months of 2024 was up 27.7% to 239,333 compared to a year ago. Tokyo had the most 132,137 guest days.

American Express International’s survey ‘American Express Global Travel Trend Report’ finds the ratio of Japanese people who answered that they want to travel overseas more than before in 2024 was just 15%, which was much lower than the world average.

JTB has estimated that the total number of Japanese travelers during this year’s Golden Week period (April 25 to May 5) will be up 1.8% to 23.3 million, including 520,000 outbound travelers, 67.7% more than a year ago.

Jeff Moomaw, Vice President Asia Pacific at Delta Air Lines, revealed that the airline will increase seat capacity in APAC by 35% in 2024. The airline continues investing to improvement of customer experiences.

The number of Japanese outbound travelers was down 36.2% to 978,900 in February 2024 compared to the same month 2019.

The number of general passport issues was up 2.8 times year on year to 3,401,533 in 2023. The total of valid passports as of the end of 2023 reached 21.5 million, about 240,000 fewer passports than a year ago.

42.2% of Japanese people recognized what dual-pricing is, and 29.4% agreed to it, and 28.9% fairly agreed to it. 39.2% answered that dual-pricing encourages you to travel in Japan.

Peter Kern, Vice Chairman and CEO Expedia Group visited Japan, celebrating the18th anniversary of staring its service in Japan. Expedia is developing a new campaign exclusively for Japan, renaming its global branding message ‘Made to Travel’ to ‘Itsumo no Soto.'

The number of Japanese outbound travelers was down 42.3% to 838,600 in January 2024 compared to the same month 2019.

Europe Travel Commission (ETC) has been developing promotions in Japan to recover Japanese tourists to Europe as soon as possible amid several challenges, appealing sustainable tourism including gastronomy and railway.

JTB will start receiving applications for hospitality packages of Major League Baseball (MLB) opening games of Los Angeles Dodgers vs San Diego Padres in Seoul. A 4 days and 3 nights package for two games is offered at 728,000 JPY a person.

Narita International Airport passengers in 2023 was up 12% year on year to 32.7 million, out of which international flight passengers were up 77% to 25 million. Inbound travelers were up 270% year on year to 16 million (down 12% over 2019).

JTB Tourism Research & Consulting reported the survey results about usage of smartphone and travel spending in Japan. SNS is widely used not only for consumption-related information but also for news or current affairs.

The number of Japanese outbound travelers was down 52.1% to 9,624,100 in 2023 compared to 2019, though the result was about 3.5 times more than 2022.

HIS launches a new service for group travel, working together with Hawaii Tourism Authority and Hawaii Visitors and Convention Bureau, offering ‘Malama Hawaii’ program on SDGs or regenerative tourism.

Japan Association of Travel Agents (JATA) is focusing on revival of outbound travel, regarding several anniversary events as good opportunities, and has an idea to support tourism in Hokuriku area that has catastrophically damaged by Noto Peninsula Earthquake.

JTB has forecasted that the number of Japanese travelers in 2024 are expected to reach 287.5 million, and the number of inbound travelers will reach the most-ever 33.1 million, 31.3% more than a year ago or 3.8% more than 2019.

The number of Japanese overseas travelers was down 37.5% to 1,027,100 in November 2023 compared to the same month of 2019.

In this coming New Year holiday period (December 28 2023 to January 3 2024), ANA has received 1.9 times more bookings for Hawaii than a year ago, and JAL has increased bookings for Europe by 34%.