Japanese Travelers

‘Symposium on Japanese outbound travel promotion’ at Tourism EXPO 2023 in Osaka focused on how the outbound travel market should be boosted, introducing market analyses by Spain, Malaysia and Thailand.

According to an Expedia survey, about 30% of Japanese respondents answered that if they were able to travel without considering the cost, they would "like to travel abroad” in the period.

the total amount of Japanese travel consumption was up 15.7% year on year to 6.3 trillion JPY in the 3rd quarter of 2023 (July to September 2023). Travel spending a travel per traveler was up 3.3% year on year to 44,361 JPY.

Guest satisfaction rates in Japan were down 30 points for mid-scale hotels and 19 points for economy hotels in 2023 compared to the previous survey, mainly affected by price hikes. Top up-scale hotel is Hilton.

The number of Japanese overseas travelers was down 43.6% to 937,700 in October 2023 compared to the same month of 2019. The reduction rate was unchanged in the recent three months.

Four-days ‘Tourism Expo Japan 2023 Osaka/Kansai’ was held with a theme of ‘OPEN THE DOOR TO THE FUTURE,’ from October 26 to 29 2023 to showcase the future of diversified tourism industries in Japan after the pandemic.

Brand Research Institute' survey finds that the most-attractive prefecture was Hokkaido for 15 years in a row, and the most-attractive city was Sapporo for three years in a row.

The number of Japanese overseas travelers were 1,004,700 in September 2023, marking more than 1 million for two months in a row, but the result was still down 42.6% compared to September 2019.

JTB published ‘JTB Outbound Travel Report 2023,' saying the outbound travel market of Japan was far from full-scale recovery because of weaker Yen and rise in prices in destinations.

Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.

Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.

The number of Japanese overseas travelers were 1,201,200 in August 2023, the first over 1 million a month since the pandemic happened.

J.D. Power Japan ‘airline customer satisfaction survey 2023’ finds that the most-satisfied airline is Star Flyer. he most-affected factor to customer satisfaction is ‘flight crew’ with the ratio of 27%.

A Hawaii State Legislature delegate of a total of 13 members recently visited Japan to deepen economic partnership and friendship with Japan. They talked about the current condition in wildfire-damaged Maui.

the total amount of Japanese travel consumption was up 27.7% year on year to 5.6 trillion JPY in the 2nd quarter of 2023 (April to June 2023). Travel spending a travel per traveler was up 11% year on year to 41,875JPY, which were 14.6% more than even 2019.

The number of Japanese overseas travelers were 891,600 in July 2023, approximately 190,000 more travelers than the previous month, but the result still remained a 46.3% decrease compared to July 2019 (1,659,166 travelers).

Both ANA and JAL have had more bookings on domestic flights than a year ago and have recovered international flights bookings to 65 to 70% of 2019.

‘Leisure White Paper 2023' finds that 63.9% of Japanese answered that they put an priority more on leisure than on work. The highest ratio of leisure activity participation was seen in ‘domestic travel’ with 42.8%, 10 % higher than 2021.

The number of Japanese overseas travelers were 703,300 in June 2023, which still remained a 53.8% reduction compared to June 2019.

56% of all Japanese respondents (76% globally) said that they want to do more sustainable travel in the next year, but only 22% said that they do not care about additional cost, which is much lower than 43% globally.