Japan Domestic Travel
Japanese Agriculture Ministry launches ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights in 2025
Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) launched ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights by 2025.
The most-satisfied prefecture for tourism among Japanese travelers is Oita, and No.1 is Okinawa in hospitality and Ishikawa in local foods
Jalan Research Center survey finds that the most-satisfied prefecture for tourism was Oita, higher than 10th last year. Ishikawa is the most-satisfied prefecture for local foods, and Okinawa in local hospitality.
Inbound guest nights in Japan recovered to a 8% decrease over 2019, while growth of Japanese guest nights was slower
the total number of guest nights in May 2023 (provisionally) was up 36.2% year on year to 50.1 million. International guest nights recovered to a 7.8% reduction to 9 million compared to May 2019.
Tourism EXPO Japan 2023 with a theme of ‘Future’ will be held in Osaka for the first time in the past four years
‘Tourism EXPO Japan 2023 Osaka Kansai’ will be held in Intex Osaka for four days from October 26 to 29. A main event theme is ‘Travel festival to meet the future,’ showcasing the future vision of the diversified tourism industry.
Airbnb Japan lists an unique local experience staying in a traditional architecture house in the World Heritage village of Toyama Prefecture
Airbnb Japan has listed a traditional architecture house called ‘Gassho Zukuri’ in the World Heritage village Gokayama in Toyama Prefecture as one of the efforts to increase a filter of ‘historical homes.’
International guest nights remarkably recovered in April 2023, while Japanese guest nights reduced compared to 2019
The total number of guest nights in April 2023 (provisionally) was up 41.6% year on year to 47.8 million. International guest nights recovered to a 8% reduction to 10.4 million compared to April 2019.
A leading Japanese home electrical appliance retailer launches a travel company specializing in outdoor activities
Ishi Sports, one of Yodobashi Camera group, a leading Japanese home electrical appliance retailer, launched a new travel company specializing in outdoor activities.
A Japanese railway company launches a share office booking service nationwide on its own app
JR West, a Japanese railway company in western Japan, has begun offering a share space booking and payment platform service ‘+ PLACE.' About 400 bookable places are available for the service in the beginning.
JTB forecasts 24.5 million domestic travelers in Japan and 200,000 outbound travelers from Japan during this year’s Golden Week holidays
JTB has forecasted 24.7 million travelers in total during this year’s Golden Week holiday period from April 25 to May 5, 24.5 million domestic travelers (2% more than 2019) and 200,000 outbound travelers from Japan (78.5% fewer than 2019).
The Japanese government approves a new basic tourism promotion plan to seek quality of travelers rather than the numerical goal in the inbound travel market
The Japanese government approved a new three-years basic tourism promotion plan to seek quality of travelers rather than the numerical goal, promoting 'Sustainable tourism,’ ‘Expansion of local spending’ and ‘Encouragement to send inbound travelers to local regions.’
Nissan ties up with local DMO in Aomori to create ‘easy camping car’ tours, expecting to solve the secondary transportation issue
Nissan, one of the leading automobile companies in Japan, tied up with ‘Clan PEONY Tsugaru,’ a local DMO in Aomori Prefecture, to test use of ‘NIssan Caravan’ as an easy camping car for city tours.
Queen Elizabeth will restart Japan cruises in April 2023, stopping by Ishigaki, Hakata, Miyako, Aburatsu and Otaru for the first time
Cunard will resume Japan-based cruises of Queen Elizabeth in April 2023, stopping by Ishigaki, Hakata, Miyako, Aburatsu and Otaru for the first time.
Japan Travel and Tourism Association opens a comprehensive tourism database covering 1,741 local regions nationwide
Japan Travel and Tourism Association opened a new tourism information website ‘JAPAN 47 GO’ containing about 110,000 local tourism attractions and experiences in 1,741 local regions nationwide.
Travel spending in Japan by Japanese travelers recovered to the 2019 level in Q4 of 2022
The total amount of Japanese travel consumption was just down 0.6% year on year to 5.1 trillion JPY in the 4th quarter of 2022(October to December 2022), compared to the same period of 2019.
Japan Tourism Agency shows drafts of the new national tourism policy by 2025, focusing on consumption goals rather than numerical goals
Japan Tourism Agency proposed drafts of new Basic Act for Promoting a Tourism-Oriented Country by 2025, focusing on quality improvement rather than an increase in quantity, having three strategy pillars.
Japanese guests nights in December 2022 were up 8.3% even compared to 2019, and international guest nights recovered to a 35% decrease
the total number of Japanese guest nights in December 2022 (provisionally) was up 5.8% year on year to 41 million, and international guest nights were up 1695.8% year on year to 5.9 million.
The most popular onsen destination in Japan is unchangeably Atami for the Japanese OTA Rakuten Travel users
The most popular onsen destination for users is Atami, followed by Beppu in Oita Prefecture, for Rakuten Travel, one of the leading OTAs in Japan.
The Japanese leading travel company forecasts 21 million inbound travelers and 8.4 million outbound travelers in 2023
JTB has forecasted a 8.6% increase in domestic travelers to 266 million, a 189.7% increase in outbound travelers to 8.4 million and a 450.6% increase in inbound travelers to 21 million in 2023.
Hong Kong-based local experience booking Klook sells a package pass of Tokyo subway and several activities
Hong Kong-based local experience booking platform ‘Klook' have begun selling ‘Klook Pass Tokyo & Tokyo Subway Ticket’ combining activities in Tokyo and one-day pass for 13 subway lines in Tokyo.
More than 60% of Japanese Generation Z do not want to drive in Okinawa, and 80% want to use public transportation
62.9% of Generation Z living in Tokyo or Osaka areas answered that they do not want to drive in Okinawa. 83.3% of those want to use public transportation in Okinawa, according to Okinawa Convention & Visitors Bureau (OCVB)’ survey.