Tag: "DailyLifeInJapan"

The top internet service was Yahoo! Japan with the reach rate of 68.9% a month, followed by Goggle with 65.1%, according to Nielsen Digital’s ‘Tops of 2021: Digital in Japan’ ranking.

29.7% of Japanese workers in urban areas are interested in moving to local regions including outskirts, and out of them, 12.9% said that they had interests in moving to local regions after the pandemic occurred.

Hakuhodo survey finds that the awareness ratio of SDGs contents rose to 29.8%, about 20 points higher than 2019, particularly 47.5% among 10s (16 to 19 years old) and 37.4% among 20s.

Values' survey shows that Internet searches of ‘travel’ halved as of June 2021, compared to June in both 2019 and 2020. Searches by 20s increased and accounted for 30% of the total, while those by 50s or older decreased.

According to Adobe report on digital economy trends in Japan market, Japanese visitors to online retail shops were up 19%, and a total of order amount was also up 15%. The conversion rate, however, was down 16%.

Hakuhodo survey finds half of respondents selected online shopping for goods of less than 10,000 JPY, while more than 60% said real shopping is better for goods of 30,000 JPY or higher.

JR East, a railway company covering eastern Japan, is extending its sharing office service ‘STATION WORK’ network, adding personal working space ‘STATION BOOTH’ in a government building.

The awareness of ‘Clubhouse,’ a talked-about audio communication app, is 37% on average, but the rate rises to 47% among 20s. The ratio of ‘I want to use it’ is 14% among 20s, much higher than 5% overall, according to the Cross Marketing’s survey.

JTB Tourism Research & Consulting Survey notably illustrates that Japanese female seniors were more willing to travel in the last three months of 2020 than before, although those people had been negative about traveling since COVID-19 broke out.

Digital Native Generation in Japan is positive in new normal life amid COVID-19, saying like ‘Everything can be done with digital in my life (58.9%), while many answers are found in 'not keeping enjoying online services replacing real experiences.'

‘Leisure White Paper 2020' shows that domestic travel was the most popular leisure activity among Japanese people for nine years in a row, and a notable trend in 2019 was an increase in subscription service users even before COVID-19.

According to the Expedia’s survey on paid holiday in 19 countries and regions, Japan is the world’s top country acquiring ‘multiple short paid holidays' with the ratio of 51%, much higher than 34% in US (2nd). More than half of Japanese also wish paid holidays every month.

Google illustrates new search trends in Japan based on Google Trend data by July 11 2020, showing increases in searches of 'Near XX,' 'Summer vacation, what happens,' ‘light camping car' or ‘rental house.'

The Mastercard survey finds that 40% of Japanese intend to reduce shopping opportunities at real stores’ amid COVDI-19, and the ratio of ‘reducing payment by cash' reached 41%.

Online shopping spending in March 2020 was down 4.6% year on year to 13,412 JPY a person in Japan primarily because of large decreases in spending on travel and tickets.