Statistics

Travel spending in Japan per Japanese traveler increased by 15% in Q2 of 2023 compared to 2019

Travel spending in Japan per Japanese traveler increased by 15% in Q2 of 2023 compared to 2019

the total amount of Japanese travel consumption was up 27.7% year on year to 5.6 trillion JPY in the 2nd quarter of 2023 (April to June 2023). Travel spending a travel per traveler was up 11% year on year to 41,875JPY, which were 14.6% more than even 2019.
890,000 Japanese travelers went abroad in July 2023, remaining a 46% decrease compared to 2019

890,000 Japanese travelers went abroad in July 2023, remaining a 46% decrease compared to 2019

The number of Japanese overseas travelers were 891,600 in July 2023, approximately 190,000 more travelers than the previous month, but the result still remained a 46.3% decrease compared to July 2019 (1,659,166 travelers).
International arrivals in Japan totaled 2.3 million in July 2023, recovering to 80% of the 2019 level

International arrivals in Japan totaled 2.3 million in July 2023, recovering to 80% of the 2019 level

The number of international arrivals in Japan in July 2023 was down 22.4% to 2,320,600 compared to the same month 2019. The total for the first seven months reached 13,032,900.
The hotel occupancy rate in Kyoto City was 76.5% in June 2023 with more than half of international guests

The hotel occupancy rate in Kyoto City was 76.5% in June 2023 with more than half of international guests

the occupancy rate of 111 hotels in Kyoto City in June 2023 was down 4.3 points over May 2023 or up 22.2 points over June 2022 to 76.5%. The ratio of international guests was 51.2% of the total.
Online travel expenditure in Japan was 4,804 JPY in May 2023, rising for the first time in the past three years and nine months

Online travel expenditure in Japan was 4,804 JPY in May 2023, rising for the first time in the past three years and nine months

online shopping expenditure by a household with two or more persons was 22,227 JPY in May 2023. Online travel expenditure was 4.804 JPY, nominally 48.2% more than a year ago and higher than 4,771 JPY in August 2019.
‘Leisure White Paper 2023’ of Japan shows the ratio of ‘priority more on leisure than on work’ rose every year to 64%

‘Leisure White Paper 2023’ of Japan shows the ratio of ‘priority more on leisure than on work’ rose every year to 64%

‘Leisure White Paper 2023' finds that 63.9% of Japanese answered that they put an priority more on leisure than on work. The highest ratio of leisure activity participation was seen in ‘domestic travel’ with 42.8%, 10 % higher than 2021.
Japanese outbound travelers in June 2023 still remained a 54% reduction compared to 2019

Japanese outbound travelers in June 2023 still remained a 54% reduction compared to 2019

The number of Japanese overseas travelers were 703,300 in June 2023, which still remained a 53.8% reduction compared to June 2019.
More than 2 million international travelers visited Japan in June 2023, totaling 10 million in the first half

More than 2 million international travelers visited Japan in June 2023, totaling 10 million in the first half

The number of international visitors in Japan in June 2023 was 2,073,300, the first more than 2 million a month since the pandemic happened. The largest source market was still South Korea with 545.100 visitors
Awareness to sustainable travel among Japanese travelers is getting higher, but only 22% do not care about additional cost

Awareness to sustainable travel among Japanese travelers is getting higher, but only 22% do not care about additional cost

56% of all Japanese respondents (76% globally) said that they want to do more sustainable travel in the next year, but only 22% said that they do not care about additional cost, which is much lower than 43% globally.
Inbound guest nights in Japan recovered to a 8% decrease over 2019, while growth of Japanese guest nights was slower

Inbound guest nights in Japan recovered to a 8% decrease over 2019, while growth of Japanese guest nights was slower

the total number of guest nights in May 2023 (provisionally) was up 36.2% year on year to 50.1 million. International guest nights recovered to a 7.8% reduction to 9 million compared to May 2019.
Airbnb hosts in Japan earn 745 million JPY with 67,000 guests in total in local areas without hotels

Airbnb hosts in Japan earn 745 million JPY with 67,000 guests in total in local areas without hotels

Airbnb revealed that more than 67,000 guests stayed in its listings in local areas without hotels in Japan, by which Japanese hosts earned more than 745 million JPY ($5.2 million) in total so far.
Japanese outbound travelers are expected to double to 1.2 million in this summer holiday season compared to a year ago, reported by JTB

Japanese outbound travelers are expected to double to 1.2 million in this summer holiday season compared to a year ago, reported by JTB

JTB has forecasted that a total of Japanese travelers in this summer holiday season (July 15 to August 31 2023) is expected to increase by 17.8% year on year to 73.7 million. Japanese outbound travelers is expected to increase by 114.3% year on year to 1.2 million.
Total sales of 43 Japanese major travel companies in FY2022 were two-third of FY2019

Total sales of 43 Japanese major travel companies in FY2022 were two-third of FY2019

Sales of 43 major travel companies in FY2022 ended March 31 2023 doubled year on year or decreased by 36.3% over FY2019 to 2.9 trillion JPY in total. Sales in domestic travel recovered to a 6.5% reduction to 2.4 trillion JPY compared to FY2019.
Japanese outbound travelers in May 2023 still remained half of 2019, despite a 70% recovery of international flights from Japan

Japanese outbound travelers in May 2023 still remained half of 2019, despite a 70% recovery of international flights from Japan

The number of Japanese overseas travelers were 675,700 in May 2023, approximately 110,000 more travelers than the previous month, and the reduction rate had been small since January 2023.
International arrivals in Japan totaled 1.9 million in May 2023 with more visitors from eight source markets than 2019

International arrivals in Japan totaled 1.9 million in May 2023 with more visitors from eight source markets than 2019

the number of international visitors in Japan in May 2023 was 1,898,900, 31.5% fewer visitors than May 2019, but arrivals from eight source markets exceeded those in May 2019.
Palace Hotel Tokyo rose ADR to 86,000 JPY a night in May 2023, 28,000 JPY higher than 2019

Palace Hotel Tokyo rose ADR to 86,000 JPY a night in May 2023, 28,000 JPY higher than 2019

Palace Hotel Tokyo revealed that ADR rose to 85,881 JPY in May 2023, 28,273 JPY higher than the same month in 2019. A share of international guests was 67.8%.
A share of International guests staying in Kyoto City rapidly recovered to more than 50% in April 2023

A share of International guests staying in Kyoto City rapidly recovered to more than 50% in April 2023

The occupancy rate in Kyoto City in April 2023 was up 33.1 points year on year to 78% mainly because of rapid recovery of international visitors after the border open and the Easter vacation. The ratio of international guest nights largely rose from 37.5% in March 2023 to 55.1%.
International guest nights remarkably recovered in April 2023, while Japanese guest nights reduced compared to 2019

International guest nights remarkably recovered in April 2023, while Japanese guest nights reduced compared to 2019

The total number of guest nights in April 2023 (provisionally) was up 41.6% year on year to 47.8 million. International guest nights recovered to a 8% reduction to 10.4 million compared to April 2019.
43 major travel companies in Japan finally earned more sales in March 2023 than pre-pandemic

43 major travel companies in Japan finally earned more sales in March 2023 than pre-pandemic

Sales of 43 major travel companies increased by 17.8% to 531 billion JPY in total in March 2023, compared to March 2019.
Only 14% of Japanese people say that they are traveling overseas for fun within the next year

Only 14% of Japanese people say that they are traveling overseas for fun within the next year

The latest JTB Tourism Research & Consulting’s survey finds that only 14.1% of all 20 years old or older respondents have plans to travel overseas for fun within the next year.