Statistics
Japanese people who prefer to be alone has significantly increased across all generations, with 54% saying they prefer to be alone
The ratio of Japanese people who prefer to be alone was 56.3% in 2023, 12.8 higher points than 1993. The ratio of those who prefer to be alone rose across all generations.
Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level for three consecutive months
Total number of guest nights in November 2023 (provisionally) was up 16.9% year on year to 53.6 million, which were up 7.9% compared to the same month of 2019. The share of foreigners’ guest nights was 22.8% of the total in October.
Recovery of Japanese outbound travelers was still slow with 1 million in November 2023
The number of Japanese overseas travelers was down 37.5% to 1,027,100 in November 2023 compared to the same month of 2019.
International arrivals in Japan already exceeded 20 million, adding 2.4 million in November 2023
The number of international visitors in Japan in November 2023 reached 2,440,800, close to 2,441,274 in November 2019, totaling 22.3 million for the first 11 months of 2023.
The most-searched tourist spot on navigation app NAVITIME Japan in 2023 was Universal Studio Japan for two years in a row
According to NAVITIME Japan, a Japan’s leading navigation app, the most-searched tourist spot in 2023 was ‘Universal Studio Japan.' For foreigners, the top was ‘Fushimi Inari Taisha' in Kyoto.
Total sales of 43 Japanese major travel companies in October 2023 decreased by 23% over 2019
Sales of 43 major travel companies in October 2023 were down 22.9% to 347 billion JPY compared to the same month of 2019. As sales of both domestic and overseas package tours were largely down, a trend to shift from group travel to FIT seemed to be strong.
30% of Japanese people say that they want to travel abroad in the New Year holidays if they do not consider cost
According to an Expedia survey, about 30% of Japanese respondents answered that if they were able to travel without considering the cost, they would "like to travel abroad” in the period.
Expedia Japan says the most bookings for Japan are seen in U.S., and as a whole Shinjyuku is particularly preferred as an area to stay
According to Expedia Japan, the most bookings for Japan are seen in U.S. for Q3 of 2023, followed by Australia, Singapore, U.K. Shinjyuku was the top area to stay in eight out of 10 countries and regions.
A Japanese traveler spent 12% more money for domestic travel in Q3 of 2023 than 2019
the total amount of Japanese travel consumption was up 15.7% year on year to 6.3 trillion JPY in the 3rd quarter of 2023 (July to September 2023). Travel spending a travel per traveler was up 3.3% year on year to 44,361 JPY.
Total sales of 43 Japanese major travel companies in September 2023 decreased by 27% over 2019
Sales of 43 major travel companies in September 2023 were down 26.9% to 316 billion JPY compared to the same month of 2019. The top was JTB Group with sales of 110 billion JPY (down 23%), followed by NTA with 34 billion JPY (down 16.7%).
Japan’s outbound travel market continued stagnating with a 44% reduction in October 2023 over 2019
The number of Japanese overseas travelers was down 43.6% to 937,700 in October 2023 compared to the same month of 2019. The reduction rate was unchanged in the recent three months.
International arrivals in Japan were 2.51 million in October 2023, finally exceeding the pre-pandemic level
The number of international visitors in Japan in October 2023 was up 0.8% to 2,516,500 compared to October 2019 (2,496,568), exceeding the 2019 level for the first time since the pandemic happened.
Tokyo is the third most powerful city globally, but has weakness in nightlife contents and high-class hotels
The Mori Memorial Foundation Institute for Urban Strategy announced the Global Power City Index (GPCI) 2023. The most powerful city is London, followed by New York, Tokyo, Paris and Singapore.
Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level in September 2023
Guest nights by Japanese travelers and foreigner travelers in September 2023 were respectively up 0.6% to 40.7 million and up 15.4% to 9.5 million compared to the same month of 2019.
182 amusement parks and theme parks in Japan totally turned profitable in 2022 for the first time in the last three years
Sales of 182 amusement park and theme park operators in Japan in FY2022 increased by 48.7% year on year to 760.3 billion JPY in total. The top in terms of sales was Oriental Land, operator of Tokyo Disney Resort, with 410.5 billion JPY.
80% of international travelers to Japan decides in-destination itinerary before departure
81.3% of all respondents decides itineraries in Japan before their departures, regardless of travel days or travel styles. The ratio among FIT is 82.9%, higher than tour (hotel+transportation) travelers.
The most-attractive prefecture in Japan is Hokkaido for 15 years in a row, and seven prefectures raise tourism attractiveness rankings
Brand Research Institute' survey finds that the most-attractive prefecture was Hokkaido for 15 years in a row, and the most-attractive city was Sapporo for three years in a row.
Spending in Japan by international traveler in Q3 of 2023 increased by 17% over 2019
Spending in Japan by international travelers for the third quarter of 2023 (July to September 2023) was estimated at 1.39 trillion JPY, and the top market was China with 282.7 billion JPY.
Japanese outbound travelers exceeded 1 million for two months in a row, but still reduced by 40% over 2019
The number of Japanese overseas travelers were 1,004,700 in September 2023, marking more than 1 million for two months in a row, but the result was still down 42.6% compared to September 2019.
International arrivals in Japan recovered to 2.18 million in September 2023, the same level of 2019
The number of international visitors in Japan in September 2023 was 2,184,300, recovering to a 3.9% reduction compared to the same month 2019. The largest source market continued to be South Korea with 570,400 visitors.
