Statistics

Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level in September 2023

Guest nights in Japan by both Japanese and foreigners finally exceeded the pre-pandemic level in September 2023

Guest nights by Japanese travelers and foreigner travelers in September 2023 were respectively up 0.6% to 40.7 million and up 15.4% to 9.5 million compared to the same month of 2019.
182 amusement parks and theme parks in Japan totally turned profitable in 2022 for the first time in the last three years

182 amusement parks and theme parks in Japan totally turned profitable in 2022 for the first time in the last three years

Sales of 182 amusement park and theme park operators in Japan in FY2022 increased by 48.7% year on year to 760.3 billion JPY in total. The top in terms of sales was Oriental Land, operator of Tokyo Disney Resort, with 410.5 billion JPY.
80% of international travelers to Japan decides in-destination itinerary before departure

80% of international travelers to Japan decides in-destination itinerary before departure

81.3% of all respondents decides itineraries in Japan before their departures, regardless of travel days or travel styles. The ratio among FIT is 82.9%, higher than tour (hotel+transportation) travelers.
The most-attractive prefecture in Japan is Hokkaido for 15 years in a row, and seven prefectures raise tourism attractiveness rankings

The most-attractive prefecture in Japan is Hokkaido for 15 years in a row, and seven prefectures raise tourism attractiveness rankings

Brand Research Institute' survey finds that the most-attractive prefecture was Hokkaido for 15 years in a row, and the most-attractive city was Sapporo for three years in a row.
Spending in Japan by international traveler in Q3 of 2023 increased by 17% over 2019

Spending in Japan by international traveler in Q3 of 2023 increased by 17% over 2019

Spending in Japan by international travelers for the third quarter of 2023 (July to September 2023) was estimated at 1.39 trillion JPY, and the top market was China with 282.7 billion JPY.
Japanese outbound travelers exceeded 1 million for two months in a row, but still reduced by 40% over 2019

Japanese outbound travelers exceeded 1 million for two months in a row, but still reduced by 40% over 2019

The number of Japanese overseas travelers were 1,004,700 in September 2023, marking more than 1 million for two months in a row, but the result was still down 42.6% compared to September 2019.
International arrivals in Japan recovered to 2.18 million in September 2023, the same level of 2019

International arrivals in Japan recovered to 2.18 million in September 2023, the same level of 2019

The number of international visitors in Japan in September 2023 was 2,184,300, recovering to a 3.9% reduction compared to the same month 2019. The largest source market continued to be South Korea with 570,400 visitors.
Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.
International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.
Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season

Japanese outbound travelers were still down 43% in August 2023 compared to 2019 despite the summer holiday season

The number of Japanese overseas travelers were 1,201,200 in August 2023, the first over 1 million a month since the pandemic happened.
International arrivals in Japan recovered to 80% of 2019 in August 2023 with more visitors from 13 markets than pre-pandemic

International arrivals in Japan recovered to 80% of 2019 in August 2023 with more visitors from 13 markets than pre-pandemic

The number of international visitors in Japan in August 2023 was 2,156,900, recovering to a 14.4% reduction compared to the same month 2019. China lifted the group travel restriction to Japan on August 10 2023, but the effect was limited in August.
Online dealings of travel services in Japan was up 70% year on year to 2.4 trillion JPY in FY2022

Online dealings of travel services in Japan was up 70% year on year to 2.4 trillion JPY in FY2022

The market scale of e-commerce by consumers (BtoC-EC) expanded to 22.7 trillion JPY in FY2022 ending March 31 2023 from 20.7 trillion JPY a year ago. The market scale of online dealings for travel services. except business trips, was up 68% to 2.4 trillion JPY.
Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay

Star Flyer is the most-satisfied airline among Japanese domestic flight users, and customer satisfaction largely relies on crews and flight delay

J.D. Power Japan ‘airline customer satisfaction survey 2023’ finds that the most-satisfied airline is Star Flyer. he most-affected factor to customer satisfaction is ‘flight crew’ with the ratio of 27%.
Narita Airport handled more than 2 million international flight passengers for two months in a row, restoring foreigners to 90% of the 2019 level

Narita Airport handled more than 2 million international flight passengers for two months in a row, restoring foreigners to 90% of the 2019 level

Narita International Airport international flight passengers reached 2.25 million in July 2023, exceeding 2 million for two months in a row. Foreigner passengers were up 6.8 times year on year to 1.44 million.
83% of Japanese people experienced EC for shopping in 2022, valuing AI-based recommendation and stories behind products

83% of Japanese people experienced EC for shopping in 2022, valuing AI-based recommendation and stories behind products

The ratio of Japanese people using EC websites for shopping in 2022 was 83.6%, and 64.4% used it more than once in a month. Personalization or customization was more preferred than before.
Travel spending in Japan per Japanese traveler increased by 15% in Q2 of 2023 compared to 2019

Travel spending in Japan per Japanese traveler increased by 15% in Q2 of 2023 compared to 2019

the total amount of Japanese travel consumption was up 27.7% year on year to 5.6 trillion JPY in the 2nd quarter of 2023 (April to June 2023). Travel spending a travel per traveler was up 11% year on year to 41,875JPY, which were 14.6% more than even 2019.
890,000 Japanese travelers went abroad in July 2023, remaining a 46% decrease compared to 2019

890,000 Japanese travelers went abroad in July 2023, remaining a 46% decrease compared to 2019

The number of Japanese overseas travelers were 891,600 in July 2023, approximately 190,000 more travelers than the previous month, but the result still remained a 46.3% decrease compared to July 2019 (1,659,166 travelers).
International arrivals in Japan totaled 2.3 million in July 2023, recovering to 80% of the 2019 level

International arrivals in Japan totaled 2.3 million in July 2023, recovering to 80% of the 2019 level

The number of international arrivals in Japan in July 2023 was down 22.4% to 2,320,600 compared to the same month 2019. The total for the first seven months reached 13,032,900.
The hotel occupancy rate in Kyoto City was 76.5% in June 2023 with more than half of international guests

The hotel occupancy rate in Kyoto City was 76.5% in June 2023 with more than half of international guests

the occupancy rate of 111 hotels in Kyoto City in June 2023 was down 4.3 points over May 2023 or up 22.2 points over June 2022 to 76.5%. The ratio of international guests was 51.2% of the total.
Online travel expenditure in Japan was 4,804 JPY in May 2023, rising for the first time in the past three years and nine months

Online travel expenditure in Japan was 4,804 JPY in May 2023, rising for the first time in the past three years and nine months

online shopping expenditure by a household with two or more persons was 22,227 JPY in May 2023. Online travel expenditure was 4.804 JPY, nominally 48.2% more than a year ago and higher than 4,771 JPY in August 2019.