Statistics

Japan welcomed 2.5 times more international visitors in October 2022 than previous month, reflected by open of the border

Japan welcomed 2.5 times more international visitors in October 2022 than previous month, reflected by open of the border

The number of international arrivals in Japan in October 2022 was 498,600, which were up 2.5 times from 206,500 in September 2022, but remained a 80% decrease compared to three years ago.
The leisure market of Japan shrank by 23% in 2021 compared to 2019, according to Leisure White Paper 2022

The leisure market of Japan shrank by 23% in 2021 compared to 2019, according to Leisure White Paper 2022

‘Leisure White Paper 2022’ in Japan says that domestic leisure travel dropped from top in 2019 to 4th in 2020 and to 6th in 2021 among major leisure activities, and travelers reduced from 33.9 million in 2020 to 32.2 million in 2021.
Jalpak wins NO.1 customer satisfaction in the travel industry, and Skymark is top in domestic long-haul transportation

Jalpak wins NO.1 customer satisfaction in the travel industry, and Skymark is top in domestic long-haul transportation

According to Japanese Customer Satisfaction Index 2022 (JCSI 2022), Jalpak won NO.1 customer satisfaction, followed by ikyu.com, Hankyu Travel, JTB and ANA Travelers in the travel industry.
Japanese guest nights in September 2022 restored to a 5.4% decrease from pre-pandemic level

Japanese guest nights in September 2022 restored to a 5.4% decrease from pre-pandemic level

The total number of Japanese guest nights in September 2022 (provisionally) was up 70.5% year on year to 38.3 million, which were 5.4% fewer guests nights than the same month in 2019. The occupancy rate was 46.9% overall.
45% of hotels and ryokans in Japan are expected to increase revenue in FY2022, but still have long ways to full recovery

45% of hotels and ryokans in Japan are expected to increase revenue in FY2022, but still have long ways to full recovery

45% of about 800 targeted hotels and ryokans in Japan are expected to increase annual revenue for FY2022, according to Teikoku Databank. the most challenge to full-scale recovery is labor shortage in the hospitality industry
Spending in Japan by international visitors this summer is estimated at 163.1 billion JPY or 310,000 JPY a day

Spending in Japan by international visitors this summer is estimated at 163.1 billion JPY or 310,000 JPY a day

Spending in Japan by international visitors for three months from July to September 2022 was estimated at 163.1 billion JPY or 310,000 JPY a day.
Labor shortage in the hospitality industry of Japan will possibly be a serious concern for full-scale business recovery

Labor shortage in the hospitality industry of Japan will possibly be a serious concern for full-scale business recovery

The latest Teikoku Databank survey finds that the ratio of companies suffering labour shortage reached 50.1% as of September 2022, which was the largest ratio since the pandemic began.
43 Japanese travel companies reduced sales in August 2022 by 60% compared to pre-pandemic, but saw a recovery sign in outbound travel

43 Japanese travel companies reduced sales in August 2022 by 60% compared to pre-pandemic, but saw a recovery sign in outbound travel

Sales of 43 major travel companies increased by 141.9% year on year to 194.2 billion JPY in total in August 2022. Sales in overseas travel were up 521.8% year on year to 34.3 billion JPY due to gradual restart of overseas travel package tours.
International arrivals in Japan exceeded 200,000 in September 2022 for the first time in the pandemic

International arrivals in Japan exceeded 200,000 in September 2022 for the first time in the pandemic

The number of international arrivals in Japan in September 2022 was 206,500, which were the first over 200,000 a month in the pandemic. Compared to August 2019 (2,272,883 arrivals), the result remained a 90.9% decrease.
Japanese guest nights in August 2022 were up 50% year on year despite the COVID-19 7th wave

Japanese guest nights in August 2022 were up 50% year on year despite the COVID-19 7th wave

The total number of Japanese guest nights in August 2022 (provisionally) was up 49.8% year on year to 46 million, which were 14.5% fewer guests nights than the same month in 2019, and the occupancy rate was 50.1% overall, higher than 47.8% in July 2022.
International arrivals in August 2022 were still 170,000 only, despite more than 100,000 for five consecutive months

International arrivals in August 2022 were still 170,000 only, despite more than 100,000 for five consecutive months

the number of international arrivals in Japan in August 2022 was 169,800 only. The partial reopen of the inbound travel market since June 2022 did not work well, though arrivals were more than 100,000 for five consecutive months.
43 Japanese travel companies earned six times more sales in overseas travel than a year ago due to restart of package tours

43 Japanese travel companies earned six times more sales in overseas travel than a year ago due to restart of package tours

sales of 43 major travel companies increased by 60.5% year on year to 180.3 billion JPY in total in July 2022. Compared to July 2019, the reduction rate increased to 55.9% because of the 7th COVID-19 wave.
Japanese guest nights in July 2022 were recovered to a 7% reduction even amid the 7th COVID-19 wave

Japanese guest nights in July 2022 were recovered to a 7% reduction even amid the 7th COVID-19 wave

the total number of Japanese guest nights in July 2022 (provisionally) was up 29.4% year on year to 38 million, and the occupancy rate was 46.7% overall, 16.6 lower points than 2019.
Japanese young generation is motivated by ‘a sense of togetherness’ or ‘local unique experience’ for participation in an event

Japanese young generation is motivated by ‘a sense of togetherness’ or ‘local unique experience’ for participation in an event

Consumer Affairs Agency of Japan reported that Japanese young generation is more motivated by ‘a sense of togetherness’ or ‘one-time experience’ for participation in an event or an experience.
Japanese young travelers are still willing to travel on their own judgements even amid the 7th COVID-19 wave

Japanese young travelers are still willing to travel on their own judgements even amid the 7th COVID-19 wave

The latest JTB Tourism Research & Consulting survey shows that the ratio of ‘planning to domestic travel within the next year’ was slightly up 1.9 points from the previous survey in March 2022 to 41.1%. Regarding criteria to travel, 33.9% said that they want to travel on their own judgements.
The most-booked overseas destination in this autumn is Hawaii with honeymoon demand resumed

The most-booked overseas destination in this autumn is Hawaii with honeymoon demand resumed

HIS received 1374.5% more overseas travel bookings for the period than a year ago, and the average expenses are up 30.5% to 216,800 JPY year on year or even up 90.3% compared to 2019. The most-booked destination was Hawaii.
Ten lodging companies closed in July 2022, increasing year on year for four consecutive months

Ten lodging companies closed in July 2022, increasing year on year for four consecutive months

the number of lodging companies’ bankruptcies in July 2022 were 10, increasing year on year for four consecutive months. Total debts in July increased by 170.4% year on year to 1,647 million JPY.
An international visitor in Japan spent 260,000 JPY on average in Q1 of FY2022, higher than usual

An international visitor in Japan spent 260,000 JPY on average in Q1 of FY2022, higher than usual

spending in Japan by international visitors totaled 104.7 billion JPY for the first quarter of FY2022 (April to June 2022), and spending a visitor was estimated at 257,206 JPY, higher than usual.
More Japanese travelers see video sharing sites and SNS as travel information sources

More Japanese travelers see video sharing sites and SNS as travel information sources

The most popular travel-related website as of June 2022 was jalan.net, followed by Rakuten Travel and JAL. All of the top 10 sites increased unique users compared to a year ago,.Users of video sharing sites and SNS as travel information sources increased even compared to 2019.
How do young Japanese people choose their travels this summer ?

How do young Japanese people choose their travels this summer ?

Rakuten survey finds that the most-preferred accommodation cost is ‘8,000 to 10,000 JPY’ a night with the ratio of 23% this summer among Japanese young generation. The most-selected information source is ‘Instagram’ with the ratio of 62.8%,