Statistics

The number of Japanese overseas travelers was down 37.5% to 1,027,100 in November 2023 compared to the same month of 2019.

The number of international visitors in Japan in November 2023 reached 2,440,800, close to 2,441,274 in November 2019, totaling 22.3 million for the first 11 months of 2023.

According to NAVITIME Japan, a Japan’s leading navigation app, the most-searched tourist spot in 2023 was ‘Universal Studio Japan.' For foreigners, the top was ‘Fushimi Inari Taisha' in Kyoto.

Sales of 43 major travel companies in October 2023 were down 22.9% to 347 billion JPY compared to the same month of 2019. As sales of both domestic and overseas package tours were largely down, a trend to shift from group travel to FIT seemed to be strong.

According to an Expedia survey, about 30% of Japanese respondents answered that if they were able to travel without considering the cost, they would "like to travel abroad” in the period.

According to Expedia Japan, the most bookings for Japan are seen in U.S. for Q3 of 2023, followed by Australia, Singapore, U.K. Shinjyuku was the top area to stay in eight out of 10 countries and regions.

the total amount of Japanese travel consumption was up 15.7% year on year to 6.3 trillion JPY in the 3rd quarter of 2023 (July to September 2023). Travel spending a travel per traveler was up 3.3% year on year to 44,361 JPY.

Sales of 43 major travel companies in September 2023 were down 26.9% to 316 billion JPY compared to the same month of 2019. The top was JTB Group with sales of 110 billion JPY (down 23%), followed by NTA with 34 billion JPY (down 16.7%).

The number of Japanese overseas travelers was down 43.6% to 937,700 in October 2023 compared to the same month of 2019. The reduction rate was unchanged in the recent three months.

The number of international visitors in Japan in October 2023 was up 0.8% to 2,516,500 compared to October 2019 (2,496,568), exceeding the 2019 level for the first time since the pandemic happened.

The Mori Memorial Foundation Institute for Urban Strategy announced the Global Power City Index (GPCI) 2023. The most powerful city is London, followed by New York, Tokyo, Paris and Singapore.

Guest nights by Japanese travelers and foreigner travelers in September 2023 were respectively up 0.6% to 40.7 million and up 15.4% to 9.5 million compared to the same month of 2019.

Sales of 182 amusement park and theme park operators in Japan in FY2022 increased by 48.7% year on year to 760.3 billion JPY in total. The top in terms of sales was Oriental Land, operator of Tokyo Disney Resort, with 410.5 billion JPY.

81.3% of all respondents decides itineraries in Japan before their departures, regardless of travel days or travel styles. The ratio among FIT is 82.9%, higher than tour (hotel+transportation) travelers.

Brand Research Institute' survey finds that the most-attractive prefecture was Hokkaido for 15 years in a row, and the most-attractive city was Sapporo for three years in a row.

Spending in Japan by international travelers for the third quarter of 2023 (July to September 2023) was estimated at 1.39 trillion JPY, and the top market was China with 282.7 billion JPY.

The number of Japanese overseas travelers were 1,004,700 in September 2023, marking more than 1 million for two months in a row, but the result was still down 42.6% compared to September 2019.

The number of international visitors in Japan in September 2023 was 2,184,300, recovering to a 3.9% reduction compared to the same month 2019. The largest source market continued to be South Korea with 570,400 visitors.

Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.

Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.