Japan Bound

Okinawa forecasts that tourists will reduce 20% to 8.22 million in 2023 compared to 2019, as domestic tourists recover to the pre-pandemic level

Okinawa forecasts that tourists will reduce 20% to 8.22 million in 2023 compared to 2019, as domestic tourists recover to the pre-pandemic level

Okinawa Convention & Visitors Bureau (OCVB) has forecasted that the number of tourists to Okinawa will increase by 44.3% year on year to 8.22 million in 2023. International arrivals in Okinawa are expected to reduce 65.5% to 1.02 million compared to 2019.
Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in 11 APAC markets, and 85% want to spend more money for local experiences

Japan is selected as top 3 ‘next destination’ in all of the 12 targeted APAC markets except India, according to Klook, an experience booking platform. In contrast, 84% of Japanese respondents select Japan as the next destination.
International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

International arrivals in Narita Airport in August 2023 recovered to the same level of 2019, while Japanese passengers were still less than half

Passengers using Narita International Airport were up 91% year on year to 3.21 million in August 2023. International flight passengers totaled 2.41 million, 155% more than a year ago or 29% fewer than August in 2019.
Japan National Tourism Organization Dubai Office Director talks about how to attract luxury travelers from Middle East as ‘the last blue ocean’ to Japan

Japan National Tourism Organization Dubai Office Director talks about how to attract luxury travelers from Middle East as ‘the last blue ocean’ to Japan

Japan National Tourism Organization (JNTO) Dubai Office Executive Officer, Daisuke Kobayashi, talked how important the Middle East is for Japan to exploit a new luxury travel market. He said, "Middle East is the last blue ocean for Japan."
Experience booking platform ‘Klook’ starts selling a package of accommodation and local activities in Japan particularly for young generations

Experience booking platform ‘Klook’ starts selling a package of accommodation and local activities in Japan particularly for young generations

Local experience booking platform ‘Klook’ has started offering ‘Stay +,’ a package combing accommodation booking with in-destination products such as such as airport railway tickets or theme-park admission tickets.
International arrivals in Japan recovered to 80% of 2019 in August 2023 with more visitors from 13 markets than pre-pandemic

International arrivals in Japan recovered to 80% of 2019 in August 2023 with more visitors from 13 markets than pre-pandemic

The number of international visitors in Japan in August 2023 was 2,156,900, recovering to a 14.4% reduction compared to the same month 2019. China lifted the group travel restriction to Japan on August 10 2023, but the effect was limited in August.
Adventure Travel World Summit 2023 was held in Hokkaido for the first time in Asia, joined by 750 participants from 64 countries and regions

Adventure Travel World Summit 2023 was held in Hokkaido for the first time in Asia, joined by 750 participants from 64 countries and regions

Adventure Travel World Summit 2023 (ATWS 2023) opened in Sapporo, Hokkaido on September 11 for the first time in Asia. Shannon Stowel, ATTA CEO, said that Hokkaido has high-quality nature, culture and activity assets for adventure travel, and also they are very diversified.
Narita Airport handled more than 2 million international flight passengers for two months in a row, restoring foreigners to 90% of the 2019 level

Narita Airport handled more than 2 million international flight passengers for two months in a row, restoring foreigners to 90% of the 2019 level

Narita International Airport international flight passengers reached 2.25 million in July 2023, exceeding 2 million for two months in a row. Foreigner passengers were up 6.8 times year on year to 1.44 million.
Alibaba Japan launches a medical tourism service in Japan for Chinese travelers on EC platform Tmall Global

Alibaba Japan launches a medical tourism service in Japan for Chinese travelers on EC platform Tmall Global

Alibaba Japan launches a medical tourism service in Japan for Chinese travelers on the Alibaba Group cross-border EC platform ‘Tmall Global, on which Japanese medical companies or organizations open their official shops.
JTB launches a new joint venture with trip.com for the inbound travel business to Japan

JTB launches a new joint venture with trip.com for the inbound travel business to Japan

JTB and trip.com have agreed to lunch a new joint venture to solve challenges of hospitality operators and local governments in the inbound travel market from Asia to Japan.
How is a luxury gastronomy tour with HondaJet flights for high-value inbound travelers to Japan created?

How is a luxury gastronomy tour with HondaJet flights for high-value inbound travelers to Japan created?

Japanticket, e-ticket solution provider for inbound travelers to Japan, is developing several trials of ‘Premium Gastronomy Tour’ using HONDA Motor-made business jet ‘HondaJet’ for high-value inbound travelers to Japan. Where did ‘Premium gastronomy tours’ idea come from?
International arrivals in Japan totaled 2.3 million in July 2023, recovering to 80% of the 2019 level

International arrivals in Japan totaled 2.3 million in July 2023, recovering to 80% of the 2019 level

The number of international arrivals in Japan in July 2023 was down 22.4% to 2,320,600 compared to the same month 2019. The total for the first seven months reached 13,032,900.
Japanese university students create an original bus tour in Tokyo for contribution to nighttime economy

Japanese university students create an original bus tour in Tokyo for contribution to nighttime economy

Rikkyo University, Hinomaru bus operator and Sky Hop Bus Marketing Japan has started selling ‘Neo Tokyo Tour,’ a nighttime sightseeing bus tour. The idea was created by Rikkyo University Tourism Department students in the fieldwork class.
The hotel occupancy rate in Kyoto City was 76.5% in June 2023 with more than half of international guests

The hotel occupancy rate in Kyoto City was 76.5% in June 2023 with more than half of international guests

the occupancy rate of 111 hotels in Kyoto City in June 2023 was down 4.3 points over May 2023 or up 22.2 points over June 2022 to 76.5%. The ratio of international guests was 51.2% of the total.
Trip.com signs a strategic partnership with Mizuho, a mega bank of Japan, for joint marketing activities

Trip.com signs a strategic partnership with Mizuho, a mega bank of Japan, for joint marketing activities

Mizuho, a mega bank of Japan, Mizuho China and Trip.com signed a strategic partnership agreement to address rise in quality in tourism industries of China and Japan from a long-term perspective.
Japan National Tourism Organization recognizes challenges in the inbound travel market are revivals of direct flights and visitors in local areas

Japan National Tourism Organization recognizes challenges in the inbound travel market are revivals of direct flights and visitors in local areas

Rieko Nakayama, Executive Vice President at Japan National Tourism Organization (JNTO), explained the current inbound travel market situation and JNTO's Inbound Marketing Strategy.
More than 2 million international travelers visited Japan in June 2023, totaling 10 million in the first half

More than 2 million international travelers visited Japan in June 2023, totaling 10 million in the first half

The number of international visitors in Japan in June 2023 was 2,073,300, the first more than 2 million a month since the pandemic happened. The largest source market was still South Korea with 545.100 visitors
A new service to deliver baggage from a hotel in Japan to an airport in a foreign country is launched for inbound travelers

A new service to deliver baggage from a hotel in Japan to an airport in a foreign country is launched for inbound travelers

Combination of the Airporter’s baggage delivery system with an airline’s online check-in system allows a traveler to deliver baggage from a hotel and to pick it up at an arrival airport in a foreign country.
Japanese Agriculture Ministry launches ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights in 2025

Japanese Agriculture Ministry launches ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights in 2025

Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) launched ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights by 2025.
Inbound guest nights in Japan recovered to a 8% decrease over 2019, while growth of Japanese guest nights was slower

Inbound guest nights in Japan recovered to a 8% decrease over 2019, while growth of Japanese guest nights was slower

the total number of guest nights in May 2023 (provisionally) was up 36.2% year on year to 50.1 million. International guest nights recovered to a 7.8% reduction to 9 million compared to May 2019.