Japan Bound

Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) launched ‘Farm Stay Promotion Plan’ with a goal of 7 million guest nights by 2025.

the total number of guest nights in May 2023 (provisionally) was up 36.2% year on year to 50.1 million. International guest nights recovered to a 7.8% reduction to 9 million compared to May 2019.

NAVITIME Japan and Klook partner in service linkages on ‘Japan Travel by NAVITIME’ for inbound travelers to Japan and ‘NAVITIME Transit’ for transit route search.

‘Tourism EXPO Japan 2023 Osaka Kansai’ will be held in Intex Osaka for four days from October 26 to 29. A main event theme is ‘Travel festival to meet the future,’ showcasing the future vision of the diversified tourism industry.

Japan National Tourism Organization drew up a three-years marketing strategy for inbound travel by 2025 to achieve the government’s goals, focusing on ‘strategy by market,’ ‘cross-market strategy’ and ‘MICR strategy.'

the number of international visitors in Japan in May 2023 was 1,898,900, 31.5% fewer visitors than May 2019, but arrivals from eight source markets exceeded those in May 2019.

Airbnb Japan has listed a traditional architecture house called ‘Gassho Zukuri’ in the World Heritage village Gokayama in Toyama Prefecture as one of the efforts to increase a filter of ‘historical homes.’

Palace Hotel Tokyo revealed that ADR rose to 85,881 JPY in May 2023, 28,273 JPY higher than the same month in 2019. A share of international guests was 67.8%.

The occupancy rate in Kyoto City in April 2023 was up 33.1 points year on year to 78% mainly because of rapid recovery of international visitors after the border open and the Easter vacation. The ratio of international guest nights largely rose from 37.5% in March 2023 to 55.1%.

The total number of guest nights in April 2023 (provisionally) was up 41.6% year on year to 47.8 million. International guest nights recovered to a 8% reduction to 10.4 million compared to April 2019.

The Japanese government approved a new action plan for inbound travel expansion, which more focuses on ‘business,’ ‘academy’ and ‘culture and arts sports and nature’

Japanticket, an e-ticket provider for restaurants and local experiences to inbound travelers to Japan, is developing luxury gastronomy tours using business jet ‘HondaJet' for rich inbound travelers to Japan.

the number of international visitors in Japan in April 2023 was 1,949,100, boosted by growing demand in a cherry blossom season. The largest source market was still South Korea with 467,000 visitors.

The total number of guest nights in March 2023 (provisionally) was up 48.6% year on year to 49.7 million, which were down just 2.8% even compared to March 2019.

Westjet of Canada began serving three flights a week between Narita and Calgary on May 1 2023. Travel Alberta has a marketing plan to appeal indigenous tourism as well as World Heritages, nature or foods for Japanese travelers.

Google unveiled top 10 most-searched destinations departing from Japan and APAC for this summer. The most-searched destination departing from APAC was Japan.

Japan National Tourism Organization (JNTO) drew up major action plans in FY2023 to boost full-recovery of the inbound travel market, positioning Northern Europe (Sweden, Denmark, Norway and Finland) as a new focus market.

The number of international visitors in Japan in March 2023 was record-high1,817,500 since the pandemic. Visitors from U.S. (203,000) and Australia (45,200) exceeded the results in March 2019.

Spending in Japan by international travelers for the first quarter of 2023 was estimated at 1.01 trillion JPY. Shopping cost largely reduced from 413.5 billion JPY to 241.7 billion JPY.

Airbnb Japan signed a comprehensive partnership agreement with Kansai Tourism Bureau for home-sharing-based tourism promotions targeting international visitors for Osaka Kansai EXPO 2025.